ADIDAS OPENS ITS FIRST STORE DEDICATED TO WOMEN, LOCATED AT MALL OF THE EMIRATES
Dubai, July 4th, 2021 –Today adidas opens its first store dedicated to women. Located in Mall of the Emirates (MOE), the new store symbolizes the brand’s commitment to empowering women in the region and creating an inclusive shopping space for women of all shapes, sizes and backgrounds.
With the new all-women store launch, adidas continuesto inspire and excite female consumers and shoppers, celebrating diversity and inclusivitythrough bespoke experiences. The store carries collections that inspire and connect women across sports and lifestyle, including exclusive launches and key collections such asMarimekko, Stella McCartney, and Karlie Kloss.With 50% of the products committed to sustainability, everything from modest and hijab sportwear to plus-size collections are available in the space.Shoppers are invited to explore the vast range of disruptive products in a comfortable and positive ambiance, with inspirational quotes set against a backdrop of greenery, pink hues, and gold accents.
“This store opening marks a new chapter in our continuous effort to celebrate and empower womenthrough sport,”said Vicki Fitzsimons, Senior Director Brand adidas MENA. “The new store brings a unique experience to the female consumersin the region.As we see more and more women from the Middle East and North Africaare making waves on a global scale, we are proud to bring our women’s dedicated store to life for the very first time in Dubai.”
Please visit adidas.com or download the adidas App to find out the latest calendar of special free-entry in-store events, opening hours, and more information on the new adidas Women’s store in Mall of the Emirates.
adidas is a global designer and developer of athletic and lifestyle footwear, apparel, and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster, and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.
For more information, please visit: adidas.com