Marhaba Cars Auction is now IAA’s official partner in the UAE & Opens Tasjeel Testing Center in the Auction

Marhaba Cars Auction is now IAA’s official partner in the UAE & Opens Tasjeel Testing Center in the Auction

29th of June 2021 – Dubai, The Grand Opening Ceremony of IAA Auction Center & Marhaba Cars Auction took place at the Address, Dubai Mall Hotel. The inauguration ceremony was attended by eminent dignitaries from both auction centers, UAE government, investment authorities, cars dealers, media personalities, and businessmen from all over the region. 

During the event, Marhaba Cars Auction announced the opening of Tasjeel Testing center within the premises of Marhaba Cars Auctions in Sharjah to test vehicles before auction and also in the future to facilitate immediate vehicle testing and registration services for the buyers. 

The partnership and the announcement come as part of Marhaba’s unfolding greater plan of introducing bespoke, and unprecedented services that will transform the UAE’s auto market and enhance the UAE’s leading role as a global pioneer in the International auto markets.

Mujeb Amanzay Founder & CEO, Marhaba Cars Auction, announced: “Today with this official partnership with the IAA Market Alliance Program we mark a new era of car auctions that allows a wide range of benefits for our customers, everyone can sell their cars using our Online & OnSite Auction Platforms and reach buyers globally. I’m also glad to announce the opening of Tasjeel Center at Marhaba headquarters in Sharjah, which will allow us to test the salvage cars before auction that will build trust for our buyers”

Emirati businessman Yaqoob Al Ali, Chairman of the Board of Directors of the Al Ali Group, said that signing the agreement comes as an acknowledgment of the great success achieved by “Marhaba Cars Auction” over the years, as a result the company’s goals are in line with providing the highest standards of quality, efficiency and transparency to dealers, and this is proved by the increasing customers’ demand and confidence in its services, it also reflects the innovative concepts that the Marhaba Cars Auction has always applied to ensure that the auctions it supervises are successful auctions for all stakeholders.

Ahmed Nasir Chairperson, Marhaba Cars Auction, said: “Since we were established in 2006, we worked so hard on being the UAE’s leading salvage car auctioneers by consistently delivering superior customer service and bridging the gap between buyers and sellers because Marhaba allows buyers to bid online or by visiting physically on site for their chosen cars.”

Hamid Shah, Chief Marketing Officer, Marhaba Cars Auction said “We are on a journey to create the best experience with the most innovative technology. I am confident that with our partnership with IAA & Tasjeel we will build Marhaba cars auction as one of the most trusted auction platform ”


Since it was established in 2006, Marhaba has been the UAE’s leading car auctioneers which consistently delivered superior customer service by bridging the gap between buyers and sellers, offering a wide range of services from shipping services for the seller to live online and physical auctions for the buyer, we offer the services that best suit your needs. By choosing Marhaba Cars Auction in the UAE, car dealers can reduce the cost of selling the cars significantly and the buyers can source good quality vehicles with the touch of their fingertips.

M1 Shipping is part of Marhaba Cars Auction and provides efficient vehicle shipping service to all buyers or members globally. SHIPPING v Auto Shipping Warehousing & Storage Management V Land Transportation Port Clearance & Documentations Experienced Team.

In June 2021, Marhaba became the Official partner of the IAA Market Alliance Program in the United Arab Emirates (UAE) as experienced export supplier of North American vehicles to the Middle East. And started operating an IAA Auction Center in UAE. Utilizing IAA AuctionNow to conduct on-the-ground auctions of their vehicle inventory. 


Mujeb is a globally experienced business leader with entrepreneurial skills.  Marhaba Cars Auction was co-founded under his entrepreneurial spirit and led by him through dynamic transformation powered by accelerated innovation, operational excellence, and strategic execution. With 25+ years of professional experience in trading, and other services, he founded and led more than five companies in the United Arab Emirates and Canada.

About Ahmed Nasir: Chairman & Co-founder, Marhaba Cars Auction: Mr. Nasir is a serial entrepreneur and an impactful investor with over two decades of experience in leading organizations successfully. In 2006, Mr. Nasir co-founded Marhaba Car Auction with one of the first online auction platforms and a pre-owned car dealer. Today, he leads more than 20+ companies from Technology, General Trading, Real Estate to Supermarket and Services.

Hamid Shah, Chief Marketing Officer at Marhaba Cars Auction, Hamid joined Marhaba Cars Auction in Dec, 2020 after his company “Creative Drop” also became partner with Marhaba Cars Auction to lead their marketing and also digitalize the organization structure and processes. Mr. Hamid Shah is the Founder & CEO of Creative Drop, which is one of the leading Creative & Marketing Agency in Dubai, located in DMCC. 

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