Dubai-UAE, 28June 2021 –Dubai Foundation for Women and Children announced its partnership with L’Oréal Fund for Women to launch the “IsolationBuilding” project, with an aim to protect the beneficiaries and faculty to ensure the continuity of its services with high safety measures.
Through this pioneering project, new residents will be placed upon arrival in the isolation building during the COVID-19 pandemic to undergo medical screening before they are transferred to the main shelter to eliminate the risks of highly contagious diseases.
The COVID-19 pandemic has generated social and economic crisis on women around the world as well as increased cases of domestic abuse. To help mitigate these challenges and to support highly vulnerable women, L’Oréal Fund for Women, a three-year charitable endowment fund of 50 million euros, was founded in 2020 under L’Oréal For the Future” program, the Group’s 2030 sustainable development roadmap.
In this context, Mrs. Sheikha Saeed Al Mansouri, Acting Director General of the Dubai Foundation for Women and Children’s Careemphasized that Dubai Foundation for Women and Children has been adopting a clear policy for many years, and efforts are still continuing to provide shelter services for all women and children who are victims of domestic violence, child abuse, and human trafficking; firstly in order to ensure the victims’ safety and secondly, to rehabilitate them psychologically and socially according to the best international practices.Therefore, under the current circumstances of the pandemic and the problems associated with it, disputes and family pressures, we endeavor in the foundation the utmost safety for all inhabitants , including cases and employees.
She also appreciated the role of L’Oréal’s Group in supporting and helping women and children under the current circumstances, through their generous funding to this project and their keenness to make this aid tangible, noting that it is not the first time that L’Oréal supports the cases in the foundation, as it already
contributed to the implementation of many initiatives and projects related to women and children issues, which confirms the joint keenness to open new horizons in this field.
Commenting on the new partnership with the Dubai Foundation for Women and Children, RémiChadapaux, Managing Director of L’Oréal Middle East, said: “With the pandemic’s devastating effects, especially on women resulting in the increase of abuse and domestic violence, we felt the urge to play our part by supporting the Dubai Foundation for Women and Children in its mission to protect women and provide a safe and healthy environment during these difficult times. We are proud of our ongoing partnership with the Dubai Foundation for Women and Children which reaffirms L’Oréal’s commitment to protect andempower women in the region.”
On her part, Mrs. Ghanima Al-Bahri, care and rehabilitation Director, said: “The isolation building project contributes to reducing the rates of violence directed at women and children all over the Emirate of Dubai and thus corresponds to the Foundation’s vision of creating a safe society.This will help provide a healthy and safe shelter for the cases that the foundation receives during any health crises and disasters that have made many shelters around the world close their doors. Therefore, the foundation was keen to emphasize that the principle of prevention, safety and protection of victims of violence is one of its priorities, and this project will contribute to enhancing the mental health of women and children in this period.Those cases will be constantly in contact with psychologists and social workers in order to check on their psychological, physical and mental health once she is isolated in the building besides providing her with all supplies by the staff working in the foundation.
L’Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 36 diverse and complementary brands, the Group generated sales amounting to 29.87 billion euros in 2019 and employs 88,000 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce. Research and innovation, and a dedicated research team of 4,100 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world. L’Oréal sets out ambitious sustainable development goals across the Group for 2030 and aims to empower its ecosystem for a more inclusive and sustainable society. More information: https://mediaroom.loreal.com/