Beko unveils eco-friendly appliances for a healthy planet

Beko unveils eco-friendly appliances for a healthy planet

Beko’s innovative products reflect the brand’s sustainability mission as GCC consumers seek eco-friendly alternatives for sustainable living

24 June2021–Beko,Europe’s leading home appliance brand,believes that humans and the planet are interconnected. To raise awareness of Beko’s sustainability mission,the brand held a virtual showcase of its eco-friendly appliancestoday with Arçelik’sCEO HakanBulgurlu, CMO Zeynep YalımUzun and CCO RagıpBalcıoğlu and with a special guest from the World Business Council for Sustainable Development, Brendan Edgerton, Circular Economy Director.

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