JAEGER-LECOULTRE INAUGURATES THE 1931 CAFÉ
Starting from June 13th, Jaeger-LeCoultre will be delighted to welcome guests to 1931 Café – an elegant and convivial new venue created to coincide with 90 years of the Reverso, a watch that is considered an icon of Art Deco design. Offering guests the chance to immerse themselves fully in the style and ambience of the period when the Reverso was born, the pop-up café will open in Shanghai in June, and this autumn in Paris – the birthplace of the Art Deco movement.
Completing the design, a special collection of cakes and pastries has been created by Nina Métayer. Twice named Pastry Chef of the Year, the young Paris-based chef is celebrated for her originality, artistry and exceptional flavours. For 1931 Café, Chef Métayer has designed these sweet treats not only to echo the Art Deco aesthetic of the interior design but also to take guests on a journey to Jaeger-LeCoultre’s home in the Vallée de Joux.