adidas Announces Partnership with Challenge Football Team in Effort to Support Women in Sport
adidas continues to support female sports talent in the region through partnership with winners of the Saudi Arabia’s first ever women’s football league
KSA 01June, 2021: adidas MENA hasrevealedthe official sponsorship ofChallenge football team,winners of Saudi Arabia’s first ever women’s football league. Thismonumental moment falls directly in line with the brand’s recently introduced evolution of its long-standing brand attitude Impossible Is Nothing. In an effort to support regional and local sports communities and engage women through sport, adidas believes in rebellious optimism, rooted in the belief in the power of sports to change lives.
Empowering and celebrating women in the region has been a vital message for adidas, with the brand taking several steps to ensure that females are at the forefront of any sports conversation. Through this announcement, adidas aims to support Saudi Arabia’s efforts as part of the 2030 vision to empower and create opportunities for women of the region. The partnership marks a special moment in history with the team playing a vital role in encouraging the next generation of female football players in Saudi Arabia.
Commenting on the partnership with the Riyadh based team, Rawh Alarfaj ,ChallengeTeam Founder andCEO said, “We are honored to be the first female football team to be sponsored by adidas in Saudi Arabia. We’ve really seen Challenge Football team gain momentum since the establishment of the first women’s football league in Saudi Arabia in 2020, and we hope to inspire girls and women in Saudi Arabia and beyond to pursure their passion.”
Adding on to the sentiment, Haneen Al-Amari, Challenge Football Teammidfielder said “I joined the Challenge family in 2018 and I am honored to be part of the team’s continuous achievements and ambition to succeed. We’ve seen Challenge Football team gain momentum since the establishment of the first women’s football league in Saudi Arabia in 2020, and we hope to inspire girls and women in Saudi Arabia and beyond to pursue their passion. Special thanks to adidas for supporting our goals and believing in our vision.”
adidas aims to take a front row seat as Saudi Arabia continues to break barriers for women, and will continue its pledge to cultivate local talent in the Kingdomacross the sports realm.
To find out more, please visit: www.adidas.ae. Follow the conversation on Instagram, Facebook and Twitter using @adidasMENAand @adidasfootball.
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