The Italian fashion icon and entrepreneur, Chiara Ferragni, will represent luxury professional hair-styling tool brand ghd (good hair day) as International Brand Ambassador. 

A long-term fan and user of ghd, Ferragni has partnered with the brand on successful social media campaigns for 2 years. In her new and elevated position, Ferragni will be the face, and hair, of ghd, with a focus on a new launch to be revealed later this year, which features Ferragni in the global advertising campaign. 

This is the first time ghd – a global leader in premium professional hair-styling tools – has announced a digital star, and now successful entrepreneur, as an International Brand Ambassador. The announcement coincides with the 20th anniversary of the British brand which is celebrating 20 years of good hair days throughout 2021.

Chiara Ferragni says: “I’ve used ghd for years and have always shared my good hair days with my community. I’m so pleased to announce that I am the international brand ambassador for ghd.

“We are thrilled to welcome Chiara Ferragni as ghd International Brand Ambassador during our 20th anniversary year – she is the ultimate global fashion trendsetter who speaks directly to the social media generation and our digital savvy consumers.” said Jeroen Temmerman, ghd CEO. “With Chiara’s unparalleled global appeal and ghd leading technology, we are confident this new partnership, and impending new product launch, will help ghd to deliver more good hair days around the world.”


A global leader in professional hair styling tools and the UK’s number one recommended styling brand, ghd tools are used by 200,000 stylists around the world and sold in 30+ countries and more than 45,000 premium salons.

Merging science and innovation, with luxury beauty and style; ghd pioneers new technologies and beautiful designs to create the most technically advanced hair tools in the world. Developed by leading scientists in the dedicated ghd R&D laboratories in Cambridge,

Adored by hair professionals, ghd tools are not only used in the best salons but also behind the scenes at fashion week. Bringing to life the hair trends season after season across all the fashion capitals and for brands including D&G, Dior and Prada, ghd tools are trusted by the very best professionals to bring their hair creativity to life.

A trusted and loved brand, ghd sells 2 million stylers every year and 5 iconic ghd products are sold every minute. The brand has won over 300 beauty awards for its ground-breaking tools which maintain a consistent heat of 185oC – the optimum temperature for heat styling – for ultimate results without compromising on healthy-looking hair.

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