Red Dot Award for the True Square x Tej Chauhan
Design has always been a key part of the Rado DNA. The Swiss brand is thus particularly delighted that the True Square x Tej Chauhan has been presented with the Red Dot Award in the Product Design category. The colourful timepiece, the result of a collaboration with industrial designer Tej Chauhan, picks up on the futuristic visions of pop culture with the means of a true “Master of Materials”.
The international Red Dot design competition, based in Essen, Germany, honours outstanding designs in the categories Product Design, Brands & Communication, and Design Concept year after year and has become established around the world as a coveted quality mark. More companies and studios have taken part in this year’s edition than ever before. The Rado brand is therefore all the more delighted to be able to add a further important design award to its CV. An overview of the award-winning model can be found on the Rado website.
The True Square x Tej Chauhan is proving itself to be a worthy award winner, which epitomises Rado’s design and material expertise. Its design is inspired by the timeless future visions of pop culture. The basis for Tej Chauhan was our ground-breaking True Square – the first square watch made from high-tech ceramic, whose flowing shapes are created using injection moulding. The high-performance material is presented here in matt yellow – a colour that poses a real challenge during manufacturing – and is complemented by a bracelet consisting of cushion-like leather elements. Silver-coloured, white, blue, red and orange elements stand out against the matt black background on the dial. The watch is driven by a Swiss-made automatic calibre with up to 80 hours power reserve.
The Rado brand is delighted to be presented with this year’s Red Dot Award and will use this as an incentive to continue to live up to its reputation: creating designs that break new ground with unrivalled materials.
About Red Dot
Red Dot stands for belonging to the best in design and business. The international design competition, the “Red Dot Design Award”, is aimed at all those who would like to distinguish their business activities through design. The distinction is based on the principle of selection and presentation. Excellent design is selected by competent expert juries in the areas of product design, communication design, and design concepts. www.red-dot.org
About Tej Chauhan
Tej Chauhan is an award-winning British industrial designer known for his “emotive industrial design”: shape, colour and material are used strategically to create objects that bring joy. In his offices in London and Helsinki, a team of creative specialists works on a wide range of media and disciplines in the areas of industrial design, product development, creative brand strategy and future studies. Tej Chauhan’s works comprise a wide range of products of extraordinary creativity and have won numerous awards. www.tejchauhan.com
Rado True Square x Tej Chauhan
Movement Rado calibre R763, automatic, 25 jewels, 3 hands, neon orange date at 3 o’clock (in Tej Chauhan’s own font), 80 hours power reserve
Case: Matt yellow high-tech ceramic case, monobloc construction
Polished, dark grey PVD-coated stainless steel case back with sapphire crystal and special engraving: SPECIAL EDITION and TEJ CHAUHAN
Sandblasted stainless steel crown
Faceted sapphire crystal with anti-reflective coating on the inside Water resistant to 5 bar (50 m)
Dial: Matt black, concave with silver-coloured concentric circles Shiny black and blue applied indexes
Silver-coloured printed minute track
Matt black applied Rado logo and silver printed Automatic logo
Hands Shiny black hour and minute hands painted in matt white and second hand painted in bright red
Bracelet Yellow cushion-shaped leather strap with matt yellow high-tech ceramic connectors Polished, dark grey PVD-coated, extendable stainless steel folding clasp
Dimensions 38.0 x 48.7 x 10.6 (W x L x H in mm)