LEVI’S® CELEBRATES DUBAI WITH ITS ‘WE ARE DXB’ CAMPAIGN
Home to the brand’s newest flagship store, WE ARE DXB is a celebration of Dubai’s cuture, community and for those who call it home.
Dubai, 23 May 2021: Levi’s® latest campaign, ‘WE ARE DXB’, is an ode to the city, its culture, community and spirit, told through it’s creative voices.
Championing the creative talent scene in the region, Levi’s® launches its latest campaign titled ‘We Are DXB’, as a celebration of its new flagship store in Dubai. Paying homage to the bustling Emirate, the campaign rallies the city’s most influential innovators -from artists to athletes, they proudly wave the flag of the city closest to their hearts. An emblem of community and culture, the campaign celebrates the disruptors who continually shape the city.
Representing Dubai’s thriving creative landscape are Singer/Songwriter Layla Kardan, Creative Visual Artist Ali Murad, Emirati ‘Golden Boy’ Footballer Ali Saleh, Fashion and Beauty Star Renee Farah and Ingenious Rapper and Singer Moh Flow.
The campaign coincides with the opening of the brand’s newest flagship store at Dubai mall. In its NextGen store format, Levi’s elevates its presence at the worlds largest shopping mall by bringing alive the full expression of the brand. A playground for fashion lovers, the 3,042 sqft space features premium collections and collaborations. An iconic store for an iconic city.