adidas Originals and Arwa Al Banawi Launch Collaborative Forum Lo Sneaker

adidas Originals and Arwa Al Banawi Launch Collaborative Forum Lo Sneaker

This season, adidas Originals and Arwa Al Banawi have come together to launch a carefully considered take on the iconic Forum silhouette.

Over the past few years Arwa Al Banawi has made a name for herself as one of her generation’s most impactful designers. Through her Saudi Arabian brand, she has consistently inspired Arab communities by empowering women and communicating authentic cultural touchpoints. Known for the way in which she elevates each of her collections with original storytelling, Arwa Al Banawi blends traditional tailoring with contemporary perspectives, working out of her design studios in Jeddah and Dubai to seamlessly bring together Eastern and Western influences.

The collaborative sneaker brings a suite of personal touches to the timeless Forum silhouette, blending multiple perspectives — East and West, Past and Present — to reinterpret the designer’s personal heritage for the future. Seeking to empower women from her home region and beyond, while demonstrating a firm commitment to communicating Arab culture to the world, the Arwa Al Banawi Forum silhouette, pays homage to the designer’s Gulf roots, reimagining them in a new context.

@adidasMENA
@ArwaAlBanawi   

#adidasForum

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