Foodlink aims to disrupt the cloud kitchen space with the launch of its brand Art of Dum
With delicious offerings on the menu, Art of Dum is located in Al Karama and Discovery Gardens and will soon expand its presence across other prime locations in Dubai including Al Barsha and Business Bay. The restaurant will also foray its presence in other parts of Dubai in the coming years. While appetizing food is one of its key criteria, minimising plastic waste is another. As such, Art of Dum uses aesthetic sustainable packaging for its delivery, including earth-friendly, reusable supplies as glass jars, clay handis, and steel cutlery.
Art of Dum is an ode to the medieval culinary heritage that originated in the royal kitchens of Awadh – characterized by rich aromas and delicately layered flavours, the Dum Pukht style of slow cooking, refers to letting the dish breathe in its own aroma or juices to make it more flavourful. It is this technique that works like magic to beautifully infuse the flavors from the various spices and herbs, making the culinary dish such a delight.
Art of Dum is the brainchild of Sanjay Vazirani’s (CMD, Foodlink) mission to be at the forefront of food innovation and take the brand to the next level through a more flexible and operational excellence approach.
Commenting on the launch, Mr. Vazirani, said, “We are pleased to embark on this new journey. The F&B industry is ever evolving, and it was befitting that we expanded our presence with a new concept to meet the changing trends. We are confident that our years of experience in the F&B sector and carefully curated portfolio of culinary delights will allow customers to enjoy high-quality, yet reasonably priced authentic Indian food from the comfort and convenience of their homes. Our belief is that food is a common ground, that brings everyone together, and Art of Dum is a testament of the same.”
Sharing his thoughts on the choice of location, Mr. Vazirani said, “Dubai is a melting pot of cultures. It’s strategic location and access to varied individuals from different nationalities and cultures made it a perfect fit for Art of Dum to begin its first venture in the cloud space in the country. Given the pulse of the changing times and the boom in home delivery business, this seemed like the best time to launch.”
Art of Dum is essentially recreating the rustic medieval culinary experience, that’s associated with hand-moulded clay pots, fiery tandoors, succulent melt-in-the-mouth kebabs, fragrant biryanis, luscious gravies, wholesome rolls, and indulgent sweet dishes.
For More Information:
Deliveries & Takeaways: Only Discovery Gardens: Shop No 3, Street 1, Zen Building 19, Opp Park Side Hotel, Discovery Gardens, Dubai
Contact Details: +971 52 575 2313 Sun – Wed: 12PM – 3:30PM | 7PM – 3AM • Thurs – Sat: 12PM – 3:30PM | 7PM – 4AM
Website: http://www.artofdum.com |