New Balance Introduces MADE Responsibly 998

New Balance Introduces MADE Responsibly 998

Sustainably craftedstyle reimagines the limited 998 model with partial surplus materials.

Dubai, United Arab Emirates– May 2021 – Global athletic leader New Balance today unveiled the second iteration of the MADE Responsibly program, which takes a more sustainable approach to building its MADE Responsibly 998 model. As part of New Balance’s ongoing sustainability efforts, MADE Responsibly merges surplus and new materials to create a unique productwith no two pairs being exactly the same. New Balance has manufactured a limited number of pairs of theMADE Responsibly 998sneakers, which will be availableon and at Levels Shoes in UAE for AED999 and at New Balance Store (360 Mall) and SNKR store in Kuwait for KD83.

“New Balance remains committed to high-quality craftsmanship and making every piece of material count,” said John Timulty, Product Manager, MADE Footwear at New Balance. “Our designers created a color palette that is both creative andaesthetically pleasing, which resulted ina MADE Responsibly 998 style that is truly one-of-a-kind.”


Tomake the most of post-production waste, the MADE Responsibly 998 is crafted with a mix of surplus and new materials that are pulled from stocked materials. Surplus materials include pigskin overlays, body mesh, lining, laces, speedlace, molded collar straps and the sole unit. New materials are used to line the interior of the shoe and include foams, counter and box toe.

MADE Responsibly is a continuation of the brand’s smallMADE in U.S. 998 Surplus release which launched in 2020 and was met with enthusiasm from consumers. The MADE Responsibly 998is part of New Balance MADE, a premium collection that contains a domestic value of 70% or greater. The New Balance MADE collection has been manufactured in the U.S. for over 75 years and represents a limited portion of the brand’s U.S. sales.

To learn more about MADE Responsibly and the MADE Responsibly 998,

About New Balance

New Balance Athletics, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns and operates four factories in New England and one in Flimby, U.K. New Balance employs more than 6,000 associates around the globe and in 2020 reported worldwide sales of $3.3 billion. To learn more about New Balance, please visit and for the latest press information please visit


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