Celebrating 10 Years of New York’s Favorite Burger in the Middle East!
Shake Shack says Ramadan Kareem with limited-time delivery offerings
Dubai, 8 April, 2021–As Shake Shack®, New York’s favorite burger, celebrates ten years in the Middle East, it is taking the party home to its fans. This Ramadan, Shack Fans who can’t gather at their favorite burger restaurant can enjoy Shack Goodness at home. The innovative,delivery exclusive from Shake Shack brings premium-quality Shack classics made of 100% all-natural Angus beef or chicken, for a deliciousiftar at home with family and friends.
Over the past decade, Shake Shack has opened over 40 stores across the Middle East and even expanded into Turkey and the UK. Currently, Shake Shack Middle East family has over 900 team members and is growing by expanding into new locations, the latest of which has been First Avenue Mall – Motor City, with future Shack openings planned in 2021.
Despite the competitive burger scene in the Middle East, Shake Shack has held its position as a firm favorite with burgerlovers. Consistently delivering a great Shack experience to its Shack Fans, adapting to changing conditions by collaborating with more home delivery aggregators, offering curbside pickup and launching Click & Collect service through which guests can order in advance and collect their food at a time convenient to them, Shake Shack continues to consolidate and grow its ardent fan following.
Celebrity chef Danny Meyer opened the Shake Shack hot dog stand back in 2001in New York Cityas part of an effort to revitalize Madison Square Park. Fast-forward10 yearsto when the brand opened its first-everMiddle East Shack on April 7, 2011at Dubai’s Mall of the Emirates–an immediate success with huge lines of excited guestsand five-figure daily sales numbers.This was the brand’s first expansion outside of USA, and due to that was able to launch limited-time menus that were exclusive to the region.
And now 10 years later, in 2021, Shake Shack continues to deliver on its mission to Stand for Something Goodwith its staunch support of local talents through its Art Collaboration initiative in Bahrain, UAE and KSA, and as a participant inlocal events, champion of community initiatives and cultural events such as RedFest and SoleDXB. In its tenth year of Middle East operations, Shake Shack continues to lead with hope, while acting on reality, and working hard to continually delight its customers.
About Shake Shack
Shake Shack is a modern day “roadside” burger stand known for its 100% all-natural Angus beef burgers, chicken sandwiches and flat-top Vienna beef dogs (no hormones or antibiotics – ever), spun-fresh frozen custard, crinkle cut fries, and more. With its fresh, simple, high-quality food at a great value, Shake Shack is a fun and lively community gathering place with widespread appeal. Shake Shack’s mission is to Stand for Something Good®, from its premium ingredients and caring hiring practices to its inspiring designs and deep community investment. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has expanded to more than 280 locations in 30 U.S. States and the District of Columbia, including more than 95 international locations.
About Alshaya Group
Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers,
Alshaya Group’s portfolio extends across MENA, Russia, Turkey and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.
Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.
Fresh, modern and relevant, Alshaya’s constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be. Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn and KidZania.