French Perfume house Initio Launches Musk Therapy


Metamorphic through scent

Dubai UAE — This April, luxury French perfume house, INITIO Parfums Privés will celebrate the latest addition to its collection of fragrances, Musk Therapy. Available across the Middle East, this formula for happiness revives the therapeutic nature of perfume.

Joyful and uplifting, Musk Therapy draws on the advances of neuroscientific research on olfaction and establishes a connection between certain smells and the physical and emotional state. INITIO Parfums Privés worked in close collaboration with laboratories to develop a “functional fragrance” that resulted in a fragrance with beneficial ingredients that arouse an immediate physiological and emotional response – to act as an alternative medicine for instant happiness.

A therapeutic encounter, Musk Therapy is an association of natural ingredients and molecules that have been curated to elevate the mind and body. Exuding authenticity, every note and accord is magnified by its raw materials, captivating the senses with natural beauty. Natural white sandalwood is used to promote wellbeing, alleviating stress, calming, and boosting self-confidence. Magnolia recomposed with hedione further heightens the olfactory narrative and is a quasi-pheromone, which activates the brain’s pleasure receptors. Furthermore, blackcurrant revitalizes and liberates with irresistible energy, and is enhanced by intensely sensuous, ultra-addictive white musks.

The result is a perfume that is a purely positive addiction. Musk Therapy speaks to the deepest part of the reptilian brain, creating an olfactory circuit that crosses one’s emotional terrain. The effect is subconscious but long-lasting. A bubble of release and wellbeing.


Musk Therapy Price:

1,100 AED for 90 ML

Full UAE Stockist List:

Initio Boutique – Perfumery & Co – The Dubai Mall

Situated on Level 2 – 043315572

Harvey Nichols – Dubai – Mall of the Emirates

Situated on Ground Floor – Phone: 044098888

Perfume Bay – Abu Dhabi – Marina Mall

Situated on Level 1 – Phone: 026766533

Perfume Bay – Abu Dhabi – Bawadi Mall

Situated on Level 1 – Phone: 037666488

Perfume Bay – Yas Mall

Situated on Ground Floor – Phone: 026666088

Atelier Perfumery – Dubai – Four Seasons

Jumeirah Beach Road – Phone: 0564154557

Atelier Perfumery – Dubai – Galleria Mall

431, Al Wasl Road – Phone: 043436922

Atelier Perfumery – Abu Dhabi – Dalma Mall

Situated on Ground Floor – Phone: 025556919

Atelier Perfumery – Abu Dhabi – Yas Mall

Situated on Ground Floor – Phone: 025522054

Elegance Style – Dubai – Mirdiff City Centre

Situated on Level 1 – Phone: 026326640

Elegance Style – Abu Dhabi – Dalma Mall

Situated on Level 1 – Phone: 042221551

Elegance Style – Abu Dhabi – Mazyad Mall

Situated on Ground Floor – Phone: 025591818

Elegance Style – Abu Dhabi – Bawabat Al Sharq Mall

Phone: 025868886

Limited Gallery – Ras Al Khaimah – Grove Village

Situated on Ground Floor – Phone: 026666708

Limited Gallery – Al Ain

Hazza Bin Zayed Stadium – Phone: 037512999

Limited Gallery – Abu Dhabi – Al Seef

 Al Seef Resort & Spa By Andalus – Phone: 026666708

Limited Gallery – Abu Dhabi – Chique La Boutique

Al Bateen – Phone: 026664929

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