MAISON FRANCIS KURKDJIAN’S GENTLE FLUIDITY; SAME INGREDIENTS, TWO COMPLETELY DIFFERENT SCENTS
As a keen observer of society and its evolution, Francis Kurkdjian mirrors his era by telling stories through fragrance.
Gentle Fluidity is his answer to contemporary questions on gender identity. Gentle Fluidity is the name of two eau de parfum’s created by our in-house perfu- mer. A single name for two distinct olfactory identities. The same name shared by two creations whose distinctive feature is to be composed of the same ingredients.
Once again Francis Kurkdjian disrupts the rules of fragrance creation with a disconcerting composition exercise. With Gentle Fluidity, he unveils two eau de parfum from two utterly different olfactory worlds (one features a woody, aromatic scent, the other musky, oriental notes), by drawing from the same list of ingredients and going beyond the concept of perfumery for women, men or mixed. When he overdoses some ingredients, he under doses others because fragrances, like all the things that move us, are essentially about balance and expected effects… No more feminine or masculine. There is a personality, a sensitivity, a “Gentle Fluidity” between all gender identities.
In order to visually tell these two creations apart, a special role was given to the color of the name and the cap and to the balance of letters. Silver for an aromatic woody “Gentle fluidity” featuring a big G, gold for the oriental musky interpretation where the F is in capital letters, like in “gentle Fluidity”.
Of the 49 ingredients used to compose this perfume duo, Francis Kurkdjian wished to highlight six which make up the olfactory silhouette of each of the two variations: juniper berry, nutmeg and coriander seed essences, musks, ambery woods and vanilla.