Introducing L’Artisan Parfumeur, a fragrance brand of connoisseurs paying tribute to nature
Z7 Communications, the region’s leading luxury communications, digital and events agency, is delighted to introduce L’Artisan Parfumeur.
L’Artisan Parfumeur began with a joke, when Jean Laporte, the founder, was challenged to create a matching perfume for the banana costume a friend planned to wear at a Folies Bergère masquerade ball. A banana perfume may have been an unusual request for this trained chemist, but it appealed to his passion for plants, and so he created his first fragrance inspired by the treasures of nature.
This event sparked Jean Laporte’s vision for a perfume house honouring the beauty and integrity of each ingredient, and the desire to offer customers the most personalised experience possible, transforming the purchase of perfume into an intimate olfactory occasion. Thanks to a banana, Mr. Laporte became the pioneer of what is now known as “niche perfumery”. He experimented and created original scents with “natural essences”. With the success of his first line of fragrances, Jean Laporte was named L’Artisan Parfumeur – the craftsman of fragrance – by perfume enthusiasts.
L’Artisan Parfumeur has since collaborated with more than twenty-six perfumers – allowing them to experiment and depict with complete freedom their own interpretation of nature. Each fragrance embodies their boldness and artistic vision.
An ode to nature, the brand is meticulously reinventing precious ingredients.
Z7 Communications will be working closely with the team, handling communication and social strategies that resonate with the GCC consumer, strengthening brand positioning, presence and awareness in the region.
“We love the brand story and are thrilled to be working with L’Artisan Parfumeur, a brand that is synonymous with innovation and creativity. We look forward to developing the awareness of L’Artisan Parfumeur with our strong networks, marketing and regional intelligence,”