Gulf region’s largest digital art centre Infinity des Lumières to be powered by Barco technology
Immersive art centre due to open doors in Q2 2021 at UAE’s iconic destination – The Dubai Mall
Dubai, UAE – 15 March2021 –Barco has provided projection technology for theground-breaking new immersive art centre, Infinity des Lumières, in Dubai (UAE). The new digital art centre will allow visitors and residents of the UAEto discover a novelapproach to experiencing art.The first set of digital immersive shows, starting in 2021, will focus on the masterpieces of coveted artists including Van Gogh, Japanese artists such as HokusaiandKuniyoshi, as well as the contemporary artist and moviemaker Thomas Vanz.
Infinity des Lumières is the brainchild of organizing company INFINITYART and French company CULTURESPACES DIGITAL®, therenowned provider of immersive digital experiences with masterpieces of some of the most famous artists in history.Barco has been a preferred technology partner for Culturespaces’ digital art centres for many years.
“Infinity des Lumières is an inspiring and immersive experiential addition to the UAE’s art and culture industry that will attract both residents and visitors from all over the world. The great image detail and colour performance of Barco’s projection technology will enable people to immediately engage with the artwork, enter the world of the artist and leave the visitor with an unforgettable multi-sensory journey. It is an art experience for everyone that will set a new standard for the region”, says Catherine Oriol (Director, Infinity des Lumières).
Impeccable immersive experience
Infinity des Lumières is located inThe Dubai Mall, at the very heart of Downtown Dubai,at the footsteps of the world’s tallest building, the Burj Khalifa. The digital art centrehas a 2,700 m2area and 3,300 m2 screen surface (walls and floor) with inspiring, multi-layered virtual exhibitions and fascinating immersive content. The exhibition follows the same outline as Culturespaces’ prestigious Atelier des Lumières in Paris and is powered by 130 Barco’s cutting-edge projectorsranging from 119 units of G60-W10 projector to F70-W8 and F80-Q12 projectors.
“Dubai has transformed significantly over the last decade and is at the forefront of the global transformational era. That is why the image quality, detailed rendition of the artwork, and impeccable immersiveness were critical in our technology selection. We are delighted to have Barco as our technology partners to help provide a superior visitor experience at the centre”, says Catherine Oriol.
Reliable projection technology
Infinity des Lumières builds on the success of previous Culturespaces projects with Barco projectors in Paris, Les Baux-de-Provence and Bordeaux.The projectors at Infinity des Lumières have an even more challenging operational schedule, because they will need to deliver excellent and truthful colours from 10 am to midnight, 7 days a week. To make sure that Barco projectors continue to deliver the image quality they are known for, Infinity des Lumières is relying on Barco’s excellent support services.
“We are glad to contribute to Infinity des Lumières’goals of attracting new audiences for artthrough cutting-edge digital technology,” says Erdem Soyal (Vice President Middle East and Africa, Barco) “Infinity des Lumières is the first immersive art project of this size in the Middle East, and we are looking forward tosee our projectors in operation.”