GARGASH LAUNCHES GAC MOTOR’S FIRST E-COMMERCE PLATFORM IN THE WORLD
Optimized vehicle search functionality by model variant, test drive booking, multiple finance options, leasing options are some of the key website features.
Dubai; UAE: Accelerating the digital transformation to meet growing customer demand for convenient access, Gargash has introduced the first GAC Motor e-commerce platform for the UAE market. This notable business milestone will establish the GAC Motor UAE website as the premier e-commerce digital solution in the world, adding another successful story to the brand’s regional and global business initiatives.
The announcement for GAC Motor website comes following a variety of digital initiatives that have revamped the customer experience. The new platform will streamline and enhance the customer’s ability to connect and access all services from home.
The fully integrated platform is designed to offer its customers a better buying experience and easy navigation through various sections of the website. The experiences include optimized search filters for model and generation, vehicle equipment and packages, pricing options, dealer inventory search, in addition to an expanded selection of interior and exterior vehicle colors.
Offering holistic dealership services online, the website also provides an easy ‘Leasing & Finance Calculator’ that the brand is confident will help in the decision-making process of the customers, along with payment support. Further as a value add during this period, customers can reserve their preferred GAC car on a minimal reservation fee of AED 500.
Talking about this digital initiative, Mr. Shehab Gargash, MD & Group CEO, Gargash Group said: “Given the global and regional shift in consumer behavior, now is the time to accelerate our digital initiatives in a manner that can make GAC Motor’s online experience as stellar as the cars. The initiative promises our digitally evolved customers an enjoyable car ownership experience, irrespective of time or their geographic location. Providing seamless access to our products is a top priority in our marketing strategy, with the objective of creating a one-stop shop for both new and pre-owned car search as well as purchase.”
From a service perspective, customers will be kept well informed on the status of their vehicle till the final delivery. Post all documentation formalities and final payment arrangements, the experience also includes doorstep delivery of the selected car by trained staff with all COVID-19 safety measures in place.
Customers looking for leasing options can make the most of the new website, that offers first of its kind deals such as No Down Payment and leasing options with unemployment protection plans where customers get 6 months cover in case of a job loss. Other benefits includes free car registration, added comprehensive Insurance, and included service and maintenance package.
Along with the introduction of the e-commerce platform, Gargash Management has also announced the expansion plans for the business with the opening of GAC Motor’s showrooms in Abu Dhabi and Ras Al Khaimah. The new showrooms will house all sales & services under one roof that will greatly improve the brand access for both new and existing customers living across the UAE.
As pioneers within the automobile sector in the UAE, Gargash has ensured optimum enablement for GAC Motor allowing innovation to drive the brand’s journey. Gargash is seen investing all the capabilities and their long-standing experience within the region to take GAC Motor to new heights.