Dubai Hosts the 17th edition of The Dubai International Humanitarian Aid & Development Conference & Exhibition Next Month
Under the theme ‘Aid and Coronavirus, a focus on Africa’
Dubai, United Arab Emirates- February 23 2021: Under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the 17th edition of the Dubai International Humanitarian Aid & Development Conference & Exhibition- DIHAD, the leading humanitarian gathering in the region, will be held from the 15th to the 17th of March 2021, at the Dubai World Trade Centre.
Dubai will be home to the first adidas flagship store across the Middle East, India and Africa, located in The Dubai Mall
The flagship will be the most digitally connected adidas store in the Middle East with over 60 consumer-facing digital touchpoints, as well as the most sustainable adidas store in the region, offering shoppers a unique and re-imagined phygital experience with innovation at its core
A bespoke line up of in-store services including MakerLab and Crep Protect sneaker cleaning services will be offered within the space
First in the region for a dedicated Outdoor sports category within an adidas store
Products exclusive to Dubai will be available to shoppers within the store’s “DXB Shop”