AVITA launches visually expressive notebook….

AVITA launches visually expressive notebook series as it continues to lead the market with revolutionary and trendy design

• AVITA leads the Middle East market with visually expressive, revolutionary and trendy product range ADMIROR, LIBER V, PURA and ESSENTIAL to cater to a wide range of customer preferences

Dubai, United Arab Emirates, 28th January 2021: International tech innovator AVITA announces the official debut of its flagship products in the Middle Eastern. The launch series include LIBER V, ADMIROR, ESSENTIAL and PURA notebooks in the region. Keeping in line with the demand for laptops in the region, the new notebook series is best-in-class and a well-designed modern range, AVITA is all set to offer a cutting-edge experience as the launch series cater to offering a wide array of award-winning technology.

AVITA LIBER V: Post-modern aesthetic and breakthrough ultra-narrow bezel presents an extraordinary visual impression

The LIBER V’s design is inspired by Ricardo Bofill, the architect known for his “Visions of Architecture” which refers to his acclaimed work on the avant-garde fortress, La Muralla Roja, in Spain. The LIBER V mimics the fortresses design with neat geometric lines, interpreting the cubic philosophy of postmodernism.
The LIBER V series, which consists of 14 distinctive colors and 6 special print designs, received overwhelming consumer support and critical acclaim after its global launch.

LIBER V offers an unprecedented visual experience with its boundless ultra-narrow bezel and post-modern aesthetic. Equipped with professional-level functionality, whether for work, school or entertainment, LIBER V meets diverse multi-tasking needs whilst showing off a notebook design unlike anything that has gone before. The LIBER V series has achieved further advancements with its 78.2% screen-to-body ratio by compacting a 14-inch screen inside the 13.3-inch body. Its 3.7mm boundless ultra-narrow bezel is at least 10% slimmer than other similar products on the market.

AVITA understands the increasingly diverse needs of young professionals, and so LIBER V is equipped with multiple highly functional features. Adapting the new 10th Gen Intel® Core™ i5-10210U/i7-10510U processors, 8GB DDR4 ROM and large storage up to 1TB SSD, LIBER V can swiftly process and access files, allowing the user to work with ease, even with complex workflows.

AVITA ADMIROR: Bringing innovative technology, fashionable design and gothic architecture elements into one

With the theme of “#YouCanbe”, AVITA continues to break the traditional market perception of lightweight notebooks with its new ADMIROR series, available in a range of color options that contrast the norm: “Blazing Brown” and “Flaming Copper”, as well as “Delight Pink”, “Pride Blue” and “Traveler Green”. The five colors create five unique overall characters to match the user’s own personal sense of self. As the ultimate gadget for fashionistas, ADMIROR combines hints of Gothic architecture portrayed via contemporary aesthetics, realizing a seamless and slim body design with the most delicately crafted details. ADMIROR has received significant international recognition and has won the 2020 CES Innovation Awards.

ADMIROR also adopts ULTRA Slim design and a special metallic chassis. With its slimmest point at just 9mm thin and weighing from just 1.29kg, ADMIROR is extremely handy to carry as your always-on life partner. This series is also available in two different screen size options – 14-inch and 15.6-inch models, fulfilling the needs of a wide spectrum of user types.

AVITA PURA: bringing iridescent colors with minimalist aesthetics
AVITA will also launch the new PURA series. With the theme of “Simply You Need”, the all-new AVITA PURA adopts a minimalistic design that takes clutter out of the equation, bringing a wholly new, smartly designed laptop for the new generation. It offers something that is different, simple to use in busy daily life, and that has a chameleon-like ability to change functionality and support around daily moods and reactions. Its technical specifications give it responsive performance during daily computing tasks, so PURA can easily serve simple business, study or entertainment duties. The space-gray body shows off a simple yet futuristic, light & slim and non-slip design, weighing only 1.344kg making it easy to carry anywhere.
Globally bestselling model PURA launches with new specifications AMD (R5) and PURA Intel (i5), continuing the minimalist aesthetic. AVITA understands the increasingly diverse needs of young professionals, and so the certainly packs a punch. With AMD Ryzen™ 3 3200U and AMD Ryzen™ 5 3500U processor options for high performance speed, Radeon™ Vega 8 Graphics chip and 8GB DDR4 RAM, PURA can swiftly process and access files, allowing the user to work with ease; even with complex workflows. The superfast 256GB SSD internal memory (microSD card slot supporting up to an additional 2TB, subject to compatibility) ensures the notebooks are able to start up in a lightning quick speed of less than 20 seconds.

AVITA ESSENTIAL: The versatile entry notebook for all day comfort

The 14″ model comes with a full-sized screen with 4mm narrow bezel for maximized viewing comfort even after a long day of use. Coupled with professional design, the unique cloth design of Matt White, Matt Black, and Concrete Grey is perfect for everyday home or office use. Meticulously crafted for every need, ESSENTIAL’s Full HD IPS anti-glare display ensures comfortable, distraction-free viewing from every angle while delivering vivid and authentic visuals in pin-sharp detail. It features an enormous capacity offered by the SATA SSD of up to 128GB for faster data processing and near-instant booting up, making it a work-friendly entry level laptop. With maximum power consumption as low as 2.6GHz, the laptop promises excellent power efficiency and guarantees a battery life longer than ever. Besides, the fan-less design eliminates distracting noises, allowing the device to run most silently so you can stay focused on the tasks on hand. Measuring merely 20mm for the 14″ model, the lightweight, effortlessly portable Essential is designed to accompany you wherever you go.

AVITA’s flagship products are available at Nakheel Mall, Dubai Mall, Burjuman, Sharjah City Center, Wafi Mall, Khalidya Mall , Abu Dhabi and Mushrif Mall, Abu Dhabi

Suggested retail price

AVITA LIBER V14 i5-10210U 8GB 512GB SSD Tropical Orange (Shiny version) AED 2,799
AVITA ADMIROR 14“ i5-10210U 8GB 512GB SSD Blazing Brown AED 3,299
AVITA PURA 14“ i5-10210U 8GB 512GB SSD Space Grey with 3 in 1 Sleeve (Grey) AED 2,899
Avita Essential AED 1,299

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