Business should be a force for good, founders tell aspiring changemakers at SEF 2020

Business should be a force for good, founders tell aspiring changemakers at SEF 2020

Five-day virtual Sharjah Entrepreneurship Festival, held under the theme #BeTheHero, concludes on December 10

Sharjah, December 11, 2020

“Leadership is about resilience; it is the unbelievable drive to not let anything get in the way of achieving your objective,” said David Jones, Co-founder of One Young World and Founder of You & Mr. Jones, on the final day of the virtual Sharjah Entrepreneurship Festival (SEF) 2020, organised by Sheraa Entrepreneurship Center (Sheraa).

At the session titled, ‘Mobilising the World’s Most Impactful Leaders’, Jones, alongside co-founder and CEO of One Young World Kate Robertson, said that it was their passionate belief that “business should be a force for good” that inspired them to set up the organisation and connect the most impactful young leaders worldwide to devise innovative solutions to the world’s most pressing issues.

Robertson opined that “it is the courage to see an end goal or objective that other people don’t see; and have the persistence to just keep going” that are the hallmarks of a great leader.

Similarly, during the session, ‘Transforming the Education Sector’, Co-founder of – an award-winning tech-enabled education provider based in Indonesia – Muhamad Iman Usman,  described how it was his personal experiences “of dealing with rejections; and the experience of coming out strong” that shaped his journey as an entrepreneur.

“Challenges and rejection provide an opportunity for us to grow, make us think creatively, push barriers, and think of alternatives that we never thought before,” said Usman.

Advising entrepreneurs at SEF 2020 to always give their best  even when not all goes according to plan, he said: “Aim for progress, not perfection, and celebrate small wins,because success is a series of small wins.”

During a session titled ‘Creating a Generation of Conscious Consumers’ Wharton graduate Svanika Balasubramanian, Co-founder and CEO of rePurpose Global described how a waste management research project metamorphosed into a startup,  Sharing the learnings from this experience,  Balasubramanian said: “The best things happen when you are at the intersection of opportunities, which is what the world is giving to you, and your personal interest, which is what you want to give to the world.”

Svanika explained that although entrepreneurs ask themselves why they are building a product, “the most important thing is knowing if you are solving the right problem, as often times, it is easy to miss the underlying root cause and focus on the symptoms instead.”

Offering the example of repurpose, she said that it was by recognising the need for outside funding to catalyse their goal of building a network of plastic waste reduction, recovery, and recycling initiatives that led to the idea of “using plastic credit as an innovative, novel financing instrument to scale up impact on the ground.”

The Sharjah Entrepreneurship Festival (SEF) 2020, powered by Sahab Smart Solutions, was held in strategic partnership with Sultan Bin Al Owais Real Estate, with support from Sharjah FDI Office (Invest in Sharjah). Held every year since 2017, the aim of this festival is to cultivate the entrepreneurial mindset and inspire the next generation of changemakers. Over the years, SEF has seen 200+ showcasing startups, 240+ local and international speakers, and 8,000+ attendees.


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