FabyLand bags dual honours at Images Retail ME Awards 2020

FabyLand bags dual honours at Images Retail ME Awards 2020

The state-of-the-art fun destination for families, children and friends have now made a breakthrough by winning the prestigious award.

Dubai – December 10, 2020: Fabyland, a diversified and futuristic family entertainment centre, has been honoured at the recently concluded Images Retail ME Awards 2020 in Dubai. The brand bagged two awards in the most admired store design and most admired retailer of the year categories at the award ceremony.

The Images Retail ME Awards, instituted in 2004, recognises and honours outstanding achievements of organisations in the region in every major format and category of modern retail.

Fabyland outlets are operational at Nakheel Mall in Palm Jumeirah, Dubai Festival City Mall and Dragon Mart 2 in International City.

Upon winning the coveted awards, Mr. Fahad Al Othaim, Vice Chairman of Al-Othaim Leisure and Tourism, said, “We are proud to receive the coveted Images Retail ME Awards this year. Winning these two awards is definitely very special to us. We excelled in customer service making it an experience with at most ease. The recognition for our outstanding new store design concept, aimed to deliver a real thrill, will enhance our value with the stakeholders and partners.”

“These awards bolster our belief in being able to serve the needs of families and children to get relaxed in a modern, fun-filled, adventurous, indoor play destination. This honour further reiterates the quality of services and activities, especially after upgrading all our centres in line with the new safety protocols and preventive measures. At Fabyland, we aim to leave everyone with a great experience,” he added.

“We expect a bright future for the leisure and tourism industry in the Middle East. This sector has become most attractive for local and foreign investments as well. This investment is a driving force for the regional economies, which requires diversification of leisure and tourism products in this market,” Mr. Fahad further said.

The ‘futuristic’ fun destination is designed to cater to all age groups, offering a wide variety of the latest amusement rides, attractions, action-packed gaming arcades and intriguing novelty machines for children of all age groups with a heightened experience in leisure and entertainment. Guests can enjoy fun and thrill of a variety of activities in a safe and healthy environment.

The family entertainment destination is owned and operated by Fun World International under Saudi Arabia’s major business conglomerate Al-Othaim Leisure. Al-Othaim is considered as one of the largest Saudi Arabian companies in the sector for implementing and managing family entertainment centres and tourism projects.

Winners of the Retail ME awards are selected after a 360-degree evaluation process that covers a host of operational benchmarks along with qualitative factors such as innovation and excellence in customer service, supplier relations, employee management, marketing and so on.  

-ENDS-

About Al-Othaim Leisure

Al-Othaim Leisure also known as Fun World International is an integral part of the OREIDCO. The group has been involved in creating benchmark Family Entertainment Destinations across many cities in GCC that cater wholesome family fun for everyone from all age groups.

Al-Othaim Leisure is built for children entertainment and fun. It is equipped with state of art games with the latest and advanced gaming arcade machines, along with enthralling rides that provide fun for everyone. Currently, the group operates well-modern Indoor Family Entertainment Centers with many more leisure projects to come in the near future.

With its popularity growing day by day, encouraging unique appeals to its customers, the group has ensured that various brands under Al-Othaim Leisure Group are a concept with iconic colorfully themed and becoming prominent anchors in the prestigious malls across GCC. Apart from FabyLand, Al-Othaim Leisure owns and operates a number of brands like XtremeLand, MyTown, SafforiLand, Snow City, XtremeZone and Splash Water Park.

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