·       Italian coachbuilder ARES opens the doors to its all new Dubai showroom

·       250 square meter personalisation studio to present the ultimate in bespoke automotive design

·       The first of six new premises for the Italian coachbuilder

Luxury Italian coachbuilder ARES has confirmed that it will be opening the doors to its Dubai showroom this month on 9th December 2020.

Located at Gate 4 of the Dubai International Financial Centre (DIFC), it will provide customers with an immersive brand experience and unparalleled customer service; 

as the Italian company showcases its coachbuilding skills, artisanal craftsmanship and cutting-edge technology.

On display at the 250 square meter showroom will be the company’s newly launched S1 Project, its sumptuous ARES Coupé for Bentley Mulsanne, the commanding

 ARES Ultra V Eight 1.2 for the Land Rover Defender and its hand-crafted ARES Scrambler for BMW R NineT motorbike.  

Historically, ARES has only presented its vehicles at prestigious events such as Italy’s Concorso d’Eleganza Villa d’Este, the Monte Carlo Yacht Show, and Salon Privé in the UK and the openings its global studios mark a significant milestone for the company.

The luxurious Dubai showroom will play a vital role in the company’s Co-Create philosophy, where both collectors, connoisseurs, customers and designers can work hand-in-hand to build bespoke one-off vehicles – an offering unique to ARES.  When designing a car, patrons will have a choice of exquisite finishes and colour palettes  to choose from, alongside the finest leathers and carbon fibre interiors, paint finishes, trims and luxurious fabrics.

The Dubai showroom will be the first of six openings for the Italian coachbuilder. Catering to the lifestyle of the international UHNWI the company will also be opening showrooms in Kitzbühel, Zurich, Munich, St Moritz and its hometown of Modena Italy.

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