PEPE’S PIRI PIRI INTERNATIONAL QSR BRAND EXPANDS INTO THE MIDDLE EAST….

PEPE’S PIRI PIRI INTERNATIONAL QSR BRAND EXPANDS INTO THE MIDDLE EAST, WITH ITS FIRST OUTLET IN DUBAI

Dubai: Pepe’s Piri Piri, UK’s Fastest growing Piri Piri chain opened its newest franchised outlet in Dubai, marking the brand’s 5th international branch. Located within the populous surrounding of Motor City, the new branch will add to the existing 131 restaurants serving guests in countries including UK, Ireland & Pakistan. The brand also aims to expand within the UAE and has plans to launch 50 branches by end of 2030.

With a seating capacity of 45 diners, the restaurant will be open from 11am till 11pm every day including weekends.

The outlet offers the signature Grilled menu for the diners of Dubai, including mouthwatering flame grilled iconic Chicken wings, Classic Tender Strips, Pepe’s Original Piri Piri Chicken, Chick’n’Rice, Chicken XL burger, The Wrap, Prime Pitta along with salad options for that balanced diet. For all the vegetarians, the menu will offer delicious options like Veggie Burger, Paneer Wrap and the legendary Paneer Rice. All the selections are available in Pepe’s famous 6-flavors – Mango&Lime, Lemon&Herb, Mild, Hot, Extra Hot, and Extreme.

The menu also boasts an extensive sides collection for appetizing add-on’s and fun options for kids that includes healthy fruit drink over sodas. For sweet lovers, the menu will serve three decadent options including Raspberry White Choco Cheesecake, Triple Chocolate Melt Down and Harvest Carrot Cake For larger groups, Pepe’s Platters collection will be the perfect treat.

Here to revolutionize the concept of grilled food, Pepe’s pride itself for serving only fresh chicken as opposed to using frozen chicken. In partnership with local suppliers, Pepe’s chicken will maintain the international consistency of being fresh, succulent, and tender.

Commenting on the launch, Sohaib Masood, Master Franchisee, UAE said, “We are thrilled to unveil the brand’s first outlet in the UAE. For a market like Dubai where food is celebrated, we have a strong brand to reckon with, and we are confident of our menu with the exceptional variety of Piri Piri products & service in our branch will be a hit amongst the consumers. Also, given the quality and hygiene of the food at our price points, consumers will experience international standards at affordable prices. We aim to mirror Pepe’s successful trajectory in the UAE too. Especially now, more than ever, with a spike in demand for delivery and value driven restaurant options.”

Started as a concept restaurant in London in 2007, Pepe’s gained instant consumer attention and was popularly known as ‘The Home of Fresh Flame-Grilled Chicken’. Within 13 years of operation the brand grew exponentially boasting 131 branches, making it UK’s fastest growing Piri Piri franchise Chain.

For more information on the menu, visit http://pepes.ae/

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