TUMI Launches Asia Pacific and Middle East Exclusive Black/Silver Capsule Collection
TUMI’s new Asia Pacific and Middle East exclusive capsule features iconic pieces from the
19 Degree Aluminum, Alpha Bravo and Ashton collections.
This holiday season, TUMI introduces an exciting new Asia Pacific and Middle East exclusive capsule collection in a visually striking Black/Silver colorway. Sleek and sophisticated, the 6-piece capsule encompasses travel cases, backpacks, and a travel kit to cover all your needs on the move. By reimagining iconic styles from the 19 Degree Aluminum, Alpha Bravo and Ashton collections in refined black with a slick silver streak treatment, the new Asia Pacific and Middle East exclusive in Black/Silver has a graphic signature look that stands out from the crowd. In addition to featuring a Black/Silver exterior, each piece in the capsule is highlighted by bright lime design accents. The perfect holiday gift, the combination of silver and bright lime accents brings a festive feel to the new capsule.
The Asia Pacific and Middle East exclusive capsule has an avid fan in Dr. Hassan Ghoneim, the passionate traveler and popular Saudi Arabian influencer. In conceiving the capsule, TUMI Creative Director Victor Sanz and his team were inspired by Dr. Hassan and his lifestyle on the move as a longtime TUMI user. The capsule’s unique Black/Silver look and selection of travel cases and backpacks were chosen specifically to infuse the collection with Dr. Hassan’s personality and signature style while also reflecting his travel preferences. As a die-hard fan of the esteemed 19 Degree Aluminum collection since the beginning, Dr. Hassan always travels with 19 Degree Aluminum – it is the only travel case he uses – making it a must-have for the new capsule. A noted backpack lover, Dr. Hassan inspired the inclusion of three backpack styles in the capsule – Alpha Bravo backpacks have long been a favorite of Dr. Hassan for their rugged yet refined design, while the Ashton collection’s sporty and urban vibe are the perfect transition from work to the weekend.
Dr. Hassan also chose the standout silver color used in the stripe across all pieces for its luxuriousness that imbues the collection with elegance. Inside each piece, the capsule’s signature bright lime accents are inspired by Dr. Hassan’s favorite color. When looking at functionality, organizational pockets perfect for storing a passport are an important feature that Dr. Hassan relies on.
“When creating the exclusive capsule, it made sense for us to turn to our longtime fan and friend, Dr. Hassan Ghoneim. Collaborating with Dr. Hassan was a lot of fun, exciting, and a natural fit, we were thrilled to pick his brain for inspiration on everything from his favorite TUMI styles to the cool design details he wanted and the functionality that he required. As a TUMI user who intimately knows our products from using them over and over again, we knew Dr. Hassan‘s feedback would be invaluable in helping us shape the capsule in a way that made it incredibly relevant to our customers in the region. We are excited to see this project come to fruition and to share the Asia Pacific and Middle East exclusive Black/Silver capsule with you now,” says Victor Sanz, TUMI Creative Director.
“It is a dream come true for me to collaborate with TUMI on this scale. I have been on many incredible journeys with TUMI by my side and so I jumped at the chance to lend my perspective to Victor and the design team on this exclusive capsule. From working closely together on developing the capsule, I have gained an even deeper appreciation for the attention to detail that goes into every TUMI and how much thought and effort is put into executing a standout product. I have forged a strong bond with the people at TUMI and the products themselves over the years, and I am very happy that this is the latest memory we have made together. I am so proud of this capsule collection and I hope that everyone enjoys it as much as I do,” says Dr. Hassan Ghoneim.
19 Degree Aluminum Continental Carry-On in Asia Pacific and Middle East exclusive Black/Silver –
19 Degree Aluminum Short Trip Packing Case in Asia Pacific and Middle East exclusive Black/Silver –
19 Degree Aluminum is the premium travel companion for style mavens all over the globe. Inspired by fluid elements of nature and exacting lines in architecture, the 19 Degree Aluminum’s strategically contoured angles are given a brand new treatment for the Asia Pacific and Middle East exclusive capsule. As a unique twist, the 19 Degree Aluminum features a bold diagonal stripe, with silver masterfully set against black to great effect. Mirroring the exterior, the intuitive interior is expertly appointed in the finest aesthetic. Silver black material features a diagonal detail, while stunning bright lime accents in the lining and story patch make for a playful contrast. Bright lime also makes a subtle appearance on the TUMI logo print of the 19 Degree Aluminum’s unique embossed leather luggage tag. The Continental Carry-On is the perfect size for a weekend getaway, while the Short Trip Packing Case is great for trips spanning several days.
Alpha Bravo Norman Backpack in Asia Pacific and Middle East exclusive Black/Silver –
Alpha Bravo Sheppard Deluxe Brief Pack® in Asia Pacific and Middle east Exclusive Black/Silver –
Ashton Marlow Backpack in Asia Pacific and Middle East exclusive Black/Silver –
The capsule also features backpacks to take you through your days in style. The Asia Pacific and Middle East exclusive Black/Silver interprets the capsule’s stripe motif with an edgy painted brush stroke that gives the bag an urban vibe. Each backpack also features bright lime accents on interior patches, key loops, and luggage tags. Built in exceptionally durable ballistic nylon, the Norman Backpack and Sheppard Deluxe Brief Pack®from the Alpha Bravo collection are perfect for work and play. The Norman’s roomy interior easily fits your papers and files along with dedicated laptop and tablet space, while the Sheppard has a bevy of organizational pockets and an exterior waterproof pocket for a water bottle or umbrella. Effortlessly modern and elegant, the Marlow Backpack from the Ashton collection juxtaposes sophisticated craftsmanship with utilitarian hardware. In smooth black leather, the Marlow features thoughtfully designed compartments including a front flap pocket perfect for conveniently storing daily essentials and a hidden quick access phone pocket under the top handle.
Ashton Spencer Travel Kit in Asia Pacific and Middle East exclusive Black/Silver –
Completing the assortment is the matching Spencer Travel Kit,which features the same artistic silver brush stroke design detail found on the backpacks, as well as a bright lime leather interior card pocket. With three compartments including a quick access side pocket, the Spencer is perfect for bringing all your small daily essentials on the go. A retractable leather side grab handle makes this an easy and versatile option to carry on all your journeys.
Since 1975, TUMI has been creating world-class business and travel essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. The brand is sold globally in over 75 countries with upwards of 2,000 points of sale. For more about TUMI, visit www.TUMI.com.
In the region, TUMI is available in the stores below:
|Country||City/Area||Boutique Location/Mall Name|
|UAE||Abu Dhabi||The Galleria Mall – Al Maryah Island|
|Mirdiff City Center|
|Mall of the Emirates|
|Jeddah||Red Sea Mall|
|KUWAIT||Al Rai||The Avenues Mall|
|QATAR||Doha||Doha Festival City|