Dubai, United Arab Emirates, 25 November 2020:  Residents and visitors can enjoy huge deals during the final 3 Day Super Sale (3DSS) of 2020, taking place from 26 November to 28 November. The epic 72-hour retail event will see hundreds of global brands and homegrown stores reduce prices by up to 90 per cent, which means big savings on everything from fashion, beauty and homeware items to electronics, jewellery and more.

Organised by Dubai Festivals and Retail Establishment (DFRE), the bi-annual promotion will be held over the last weekend of the Dubai Fitness Challenge, adding to the huge buzz of excitement that can be felt across the city.

Here DFRE outlines the best deals, sales and promotions to be found in stores, malls and shopping centres across the city during this edition of 3DSS:

Fashion Clothing

Stylish shoppers can dress the entire family in the latest looks with Abercrombie & Fitch’s super Buy One, Get Second Half Price offer on all items. American Rag and American Vintage stores will each host part sale promotions this 3DSS with prices reduced by 30-70 per cent and 30-50 per cent respectively, while BCBGMAXAZRIA and Karl Lagerfeld stores will wow customers looking for the perfect festive season outfit with 30-70 per cent and 30-60 per cent off lines respectively. Nautica will cut prices by 50 per cent on selected items, LC Waikiki will offer 40 per cent off, while Ted Baker branches will offer savings of 30-60 per cent.

Sports Clothing

Athletes who’ve just finished the Dubai 30X30 challenge can treat themselves to some new kits with Go Sport’s super sale with savings of 25-90 per cent, Puma will host a part sale with savings of 50-70 per cent, there will also be 50 per cent off selected items at Seafolly, 40 per cent off selected at Skechers and Sun & Sand Sports will offer 30 per cent off selected brands and items.

Gold & Jewellery

Residents and visitors can discover great half price deals on traditional and contemporary jewellery designs at Zen Diamond stores across the city, while Simya Jewellery and Kamer Jewellery will each offer customers a wide selection of items for cost price during 3DSS. ST Dupont stores will host a part sale with prices cut by 30-80 per cent while great deals can be found at branches of Pandora with 25 per cent off all items and customers headed to La Marquise Diamonds & Watches can enjoy savings from 25-50 per cent, Damas and Jawhara Jewellery are both offering 50 per cent off selected items and Joy Alukkas is offering  70 per cent off selected jewellery and diamonds.


Homeowners and tenants can give their villas or apartments an end of year facelift with great deals on a wide range of accessories, furniture and more at 2XL’s part sale that features reductions of 25-75 per cent, while ACE will be a one-stop-shop for savings on home and garden essentials this 3DSS with prices cut by 25-90 per cent. Shoppers can make their home redesign dreams come true with Al Huzaifa Furniture’s 3DSS promotion that will deliver savings of 25-80 per cent, while Homes r us will drop prices by up to 90 per cent and Bed Bags And Beyond by 25-75 per cent. Crate & Barrel and Crystal Gallery will each host great part sale deals for 3DSS with reductions of 25-40 per cent and 25-75 per cent respectively. Iwan Maktabi Carpets will offer savings of 25-75 per cent while Koala Living stores will cut prices by 25-50 per cent and Laura Ashley branches will offer reductions of 25-70 per cent and Tavola will offer a part sale from 25-40 per cent off.

Perfumes & Cosmetics

Customers can discover the perfect scent to suit all occasions with savings of 50 per cent on all perfumes at Abdul Samad Al Qurashi stores, 60 per cent off selected lines at Arabian Oud and 25 per cent off selected items at Atelier Cologne. Bin Kamal Perfumes and V Perfumes will reduce prices by 25-90 per cent for 3DSS and Charlotte Tilbury will host a half price offer on selected items. Clinique will offer a great part sale of 30-40 per cent, Etude House will cut the price of selected items by half and Flormar’s super part sale will offer savings of 25-50 per cent. This 3DSS, KIKO Milano will win customers over with a great Buy 3, Get 3 Free offer while Kryolan’s will feature prices slashed by 30-70 per cent, Sephora will have a part sale of 50-70 per cent off and Inglot will host a Buy One, Get One Free deal on everything in store.

Kids & Baby

The little ones will be well catered to this 3DSS, with parents able to shop for a host of great clothing and accessories at greatly reduced prices, including at TUC TUC stores, which will offer a great Buy One, Get One Free deal on everything in store. Oshkosh B’gosh will drop prices by 25-60 per cent, Okaidi by 40 per cent on all items and Little Angels will offer a part sale with savings of 30-60 per cent throughout 3DSS. Young families can enjoy big savings at Carters, with prices down by 25-60 per cent and by 30-80 per cent at Bonpoint, while a Buy One, Get Second Half Price offer will be available at Abercrombie Kids and 50-70 per cent off everything at The Children’s Place.


Shoppers on the lookout for new sunglasses or frames can find great deals at Aigner stores, with 25-50 per cent off while Al Jaber Optical will offer 25-75 per cent off plus a Buy One Pair, Get One Pair free deal on selected sunglasses and frames. Throughout 3DSS Grand Optics will host a part sale with reductions of 30-70 per cent and Optx2020 stores will offer two pairs of selected sunglasses or frames for AED600.  Customers can find great deals at Sunglass Hut and Tri Vision Opticals, with both brands reducing prices by 30-90 per cent.


Coffee lovers can get their caffeine fix and make big savings with Nespresso’s offer of AED400 cashback on every Virtue machine as well as 10 free Kirchu coffee pods and a complimentary thermostat cup. Jacky’s Electronics and Better Life will excite shoppers with great bundle deals as well as 25 per cent off selected items, Harman House will give away free gifts with selected purchases including JBL headphones with every Samsung N20 phone, while E City’s sale features prices down by 25-90 per cent and shoppers can save up to AED999 on the latest products at Dyson stores.

For more details about this year’s 3 Day Super Sale, please visit @DSFsocial or

– Ends –

About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)

With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.

About Dubai Festivals and Retail Establishment

The Dubai Festivals and Retail Establishment (DFRE) is responsible for developing Dubai’s retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.

For further information, please contact:

Dubai Tourism

[+971] 600 55 5559

[+971] 4 201 7631

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