VICHY LABORATOIRES: Inspiring Portraits of Strength
Vichy Laboratoires, pioneer of medical beauty and skin health expertise, has turned its attention in its latest campaign to further empower individuals with its Mineral 89 serum. The brand, known for its commitment to healthier and stronger skin, develops dermatological products that are tested under medical control to bring every person a skin care routine that will leave them feeling healthier and stronger.
The key ingredient to this brand lies in the preserved region of Auvergne Volcanoes in France; naturally found Vichy volcanic water. Rich in 15 minerals including calcium, potassium and magnesium, this unique and natural water has the ability to strengthen the natural defense of the skin.
To this marvel of nature, the brand brought the most advanced science, making Vichy skincare products the most effective of their time, creating a revolution in skincare. The groundbreaking formula of Mineral 89, is enriched with Vichy’s highest concentration of 89% Vichy Volcanic Water with Hyaluronic Acid that strengthens the skin’s barrier, and protects it from daily aggressors such as pollution. Mineral 89 is the first daily booster suitable for all skin types, designed to simply strengthen your skin’s natural defenses.
As the first brand to research the territory of skin exposome, the study of the impact of external and internal factors that influence skin health, Vichy appreciates that each person faces different challenges and needs. Vichy understands that every person’s journey in life is unique, and their skin is no different. No matter the walks of life we come from, or the challenges we may face, feeling confident in our skin is a critical first step.
In the brand’s latest campaign, fittingly named “89 Faces of Strength”, this avant-garde approach to beauty is mirrored in a way that is both personalized and generous. Vichy’s strongly held tenets is consistent with the development of tailored regimens that offer every woman and man a range of care that’s clinically proven to transform their skin.
The campaign’s inspiring concept showcases 3 women, each uniquely positioned and challenged in our modern world, each finding her own resilience in the face of adversity. While none of them share the same story, they each have stood in the face of their hardships with confidence to face life with strength.
The three notable women include Laila Mourad, who uses her social media platform and voice on YouTube to advocate for health and fitness, Dareen Barbar, an ambassador of inclusion for people of determination, a winning triathlete and a life coach, and Dr. Habiba Safar, director of Khalifa University’s biotechnology department in the UAE, and past recipient of L’Oréal- UNESCO For Women In Science Middle East program in 2015 and For Women In Science International Rising Talent in 2016.
Through this empowering campaign, Vichy reiterated what it has known for 90 years – a dedication to making the skin healthier and stronger at every life stage. Mineral 89 is the go-to companion for a daily boost for both you and your skin. To help you live your most resilient life, sometimes all you need is a daily dose of strength!