Graceland, Memphis (November 7th, 2020) – World-renowned luxury jeweler Mouawad unveiled the Miss USA® and Miss Teen USA® Diamond Crowns by Mouawad at an exclusive reveal reception at historic Graceland in Memphis, Tennessee on November 7. The unveil came ahead of the annual Miss Teen USA® competition on Saturday, November 7, and Miss USA® competition on Monday, November 9.

Before a limited audience of VIP guests, in line with Covid-19 restrictions, and in the presence of Paula M. Shugart, President of The Miss Universe Organization, fourth-generation Mouawad Co-guardian Pascal Mouawad unveiled the Mouawad Miss Teen USA® Power of Hope Crown and the Mouawad Miss USA® Power of Positivity Crown.

Each of the two crowns is a unique, bespoke work of extraordinary craftsmanship that carries with it a vital message enshrined in its title and design. Both crowns are inspired by the values of the Miss Universe Organization and feature motifs of petals, leaves and vines, crafted in 18-karat gold and set with white diamonds, to represent communities across the nation whose bonds unite them in the same purpose of empowering one another to become a force for good.

The flag of the United States is evoked through star motifs that symbolize the star quality within all women to create a brighter future. The selected gemstones embody the colors of the flag while also reflecting the values associated with these colors: red for strength, white for the goodness within all of us, and blue for a just and equal society, with opportunities for all. For the Mouawad Miss Teen USA® Power of Hope Crown, the crown’s centrepieces, five blue tanzanite gemstones haloed by diamonds, shimmer with a brilliance that radiates hope, complemented by ruby and tanzanite.

Mouawad Co-guardian Pascal Mouawad commented, saying: “Mouawad’s expert designers and artisans envisaged and crafted a crown that would not only reflect the beauty and nobility of its wearer but also carry a powerful and uplifting message: that this generation gives us hope for the future and the power to create the future of which we all dream.”

For the Mouawad Miss USA® Power of Positivity Crown, the crown’s centerpieces, five blue tanzanite gemstones haloed by diamonds, are complemented by ruby, blue sapphire and tanzanite and shimmer with an effervescence that evokes positivity, carrying the message that by uniting and sharing positivity we generate the momentum from which to build a better future.

Fourth-generation Mouawad Co-guardian Pascal Mouawad commented, “It has been an honor to finally reveal the Mouawad Miss USA® and Miss Teen USA® Crowns to the world, with both being dazzling testaments to the values of the Miss Universe Organization and to Mouawad’s passion for crafting the extraordinary. We look forward to seeing the winners being crowned and to shining a light on and sharing these messages of hope and positivity with the world.”

The partnership between Mouawad and The Miss Universe Organization will see winners of its prestigious pageants, MISS UNIVERSE®, MISS USA® and MISS TEEN USA® honored with crowns crafted by Mouawad. The Miss Universe® 2019, Miss USA® 2020 and Miss Teen USA® 2020 titleholders and their successors will also receive a keepsake tiara to own as a treasured memory of their time as reigning queens.

“I am continually impressed by the artistry, craftmanship and creativity that Mouawad pours into every single one of their creations,” said Paula M. Shugart, President of The Miss Universe Organization.  “Hope and positivity are two of the most important tenants of the women who compete for the Miss USA and Teen USA titles. These crowns are beautiful illustrations of some of the values exemplified by our competitors and winners.”

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About MOUAWAD – A jewelry house specialized in “crafting the extraordinary”

For more than a century, Mouawad has carved a name of renown in the world of jewelry and timepieces based on its artistic excellence, outstanding expertise, trusted relationships and deep passion for crafting the extraordinary.

Over the decades, royalty, high society, celebrities and esteemed clients have continued to be beguiled by Mouawad’s unique offering, thus earning the company its elite status and powering its growth across continents. Now in its fourth generation, this family business is today led by Co-Guardians Fred, Alain, and Pascal Mouawad, three brothers who each perpetuate a heritage of excellence and bring a lifetime of passion to their respective roles. With Fred Mouawad heading the Diamond Division, Alain, the Watch Division, and Pascal, the Retail Division, each Co-Guardian actively embodies the Mouawad commitment to crafting the extraordinary.

A lifetime passion for the finest gems in existence

Many accolades pay testament to this family’s extraordinary passion for gemmology over time. The Mouawad diamond collection, one of the finest in the world, contains some of the largest and rarest diamonds known to man, including legendary, historic gems, many of which carry Mouawad as part of their designated name. The family’s never-ceasing commitment to excellence and vast contribution to the industry are immortalized in the Lifetime Achievement Award from the Gemological Institute of America (GIA) bestowed upon third-generation Robert Mouawad and the naming of the GIA campus in his honor.

Today, as a Diamond Trading Company (DTC) Sightholder, Mouawad’s pursuit of the finest gems in existence is facilitated with direct and unique access to conflict-free rough diamonds and gemstones, sourced and purchased in countries that are full participants in the Kimberley Process Certification Scheme. In the hands of Mouawad artisans, these outstanding gems are handcrafted, using meticulous expertise, to become unique, artistic statements, whether as stunning haute joaillerie, magnificent bespoke masterpieces, objects of art or breathtaking timepieces.

Global recognition for exceptional masterpieces

The company’s commitment to ‘crafting the extraordinary’ has been rewarded with an unprecedented five Guinness World Records, the most recent of which being for the Mouawad Flower of Eternity Jewellery Coffer — the most valuable jewelry box in the world (US $3.5M). In 2013 the Mouawad L’Incomparable Diamond Necklace was named as the most valuable necklace in the world (US $55M), featuring the world’s largest internally flawless diamond, the Incomparable Diamond (407.48 carat). In 2011 Guinness awarded Mouawad for creating the most valuable handbag in the world ― the Mouawad 1001 Nights Diamond Purse (US $3.8M). In 2003 the Very Sexy Fantasy Bra received a Guinness for being the most expensive bra ever made (US $11M), and in 1990 a Guinness World Record was awarded for the Mouawad Splendor ― the most expensive single pear-shaped diamond in the world at the time (US $12.76M).

About The Miss Universe Organization
The Miss Universe Organization (MUO) is a global community that empowers women to realize their goals through experiences that build self-confidence and create opportunities for success. MISS UNIVERSE®, MISS USA®, and MISS TEEN USA® programs provide the 10,000 women who participate annually an international platform to affect positive change through influential humanitarian and professional efforts. The contestants and titleholders are leaders and role models in their communities, develop personal and professional goals, and inspire others to do the same. MUO is a subsidiary of Endeavor, a global entertainment, sports and content company. For more information, visit

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