1 November 2020, Dubai, United Arab Emirates: Jaguar designers have taken time to reflect on their experiences of the global pandemic in a series of films which look ahead with a positive mindset. During this hugely challenging time, everyone has had to make changes to their everyday lives and individually felt the impact of COVID-19 in many different ways. This uncertainty and upheaval has forced people to pause, taking stock of what matters and evaluating what adds meaning and purpose to their lives.
Although hugely disruptive and difficult, times of crisis can often accelerate innovation and nurture the emergence of greater creativity. In the films, five Jaguar designers consider how they could help contribute to a more positive vision for the future and share their pledges for creating lasting change:
Julian Thomson, Jaguar Design Director said: “The events of the last few months have given us a natural break where we have been able to step back from the hustle and bustle of everyday life and evaluate what’s special. I hope my team will come back refreshed, with new ideas and a greater clarity about what’s important in the world going forward.”
Notes to editors:
Jaguar’s heritage of elegant design and breathtaking performance has excited and delighted the world for over 80 years. Today’s world-class Jaguar family comprises the award-winning XE, XF and XJ saloons, the dramatic F-TYPE sports car, the F-PACE performance SUV – the fastest-selling Jaguar ever – the E-PACE compact performance SUV and I-PACE, the all-electric performance SUV and 2019 World Car of the Year that puts Jaguar at the forefront of the electric vehicle revolution.