ACE’s 2020 Seasonal Collection Brings “that festive feeling” to the UAE

ACE’s 2020 Seasonal Collection Brings “that festive feeling” to the UAE

This festive season, celebrate togetherness, excitement, anticipation, and nostalgia with the fun-filled & joyful ACE Festive Collection.

11 October 2020, Dubai – ACE, the leading home improvement and garden and outdoor brand, has long been the destination of choice for decorating enthusiasts during the holiday season. They have officially launched their festive collection that features favourites such as Lemax, Accents, Premier, and 3M.

The collection features on-trend themes for a picture-perfect home this season. The range includes Christmas trees of varying sizes, string lights, Lemax village collectables & figurines, and an array of wreaths, garlands, ornaments & décor.

Frolicking Around the Christmas Tree

Christmas trees are a festive hallmark. With ACE’s Christmas trees starting from AED 99, you can turn your space into a winter wonderland. The trees range in shapes & sizes and can go up to ten feet in height. A range of wreaths and garlands help add the perfect joyful accents.

Bring Home the Traditional Classic Cheer

Feeling nostalgic about the celebrations back home? The Traditional Classic Cheer theme helps you recreate the memories of Christmas right here. Hues of Christmassy reds, greens, and sophisticated gold glitter bring home that classic Christmas feeling. The theme features an array of baubles, ornaments, rustic signs, seasonal furniture, stockings, blankets, cushions & other accessories to complete the look.

A Touch of Winter with Natural Wood White

Transform your home into an elegant homage to the North Pole with this crisp and cool theme. Inspired by Scandinavian hues, explore ornaments, warm white lights, and festive furniture in minimalist shades of winter pear, icy grey, winter cream, natural wood, and avocado green.

Glam Champagne Gold for Sophisticated Elegance

Inspired by on-trend copper and rose gold, this theme is chic, warm, charming, and is sure to strike a chord with the millennials, in particular. It features a selection of stylish baubles, classic and contemporary seasonal ornaments, warm white tree lights, and festive furniture.

Lemax Festive Village for Some Festive Magic

Christmas is all about creating magic. Lemax brings in the fairy tale charm with enchanting holiday houses, landscaping, accessories, and figurines. Collectors will be thrilled to know that ACE also offers Lemax’s newest offering – the Chestnut Cabin, with smoke blowing from its rooftop chimney. The collection includes 160+ new village houses and holiday pieces to help you set up your own Christmas village.

ACE – the helpful place

Recognized for being helpful, ACE will be bringing festive cheer to homes across the UAE with its diverse collection and immersive store atmosphere. Always ready to lend a helping hand, ACE offers a convenient delivery and assembly service in all its stores across the UAE. 

The festive collection can be shopped in ACE’s stores across the UAE, or online at, from October 8, 2020.

Customers on a busy schedule can also shop last-minute festive ornaments at ACE’s new and exciting drive-thru at its Dubai Festival City location.


About Al Futtaim-ACE:

Since 1924, ACE has been the world’s local home improvement store committed to delivering quality, friendly and helpful service. Established in Dubai in 1991 by the Al-Futtaim group, ACE now trades across nine locations in the UAE, including its flagship stores in Dubai Festival City and Yas Island, Abu Dhabi.

As part of ACE’s commitment to providing exemplary customer service, and in keeping with global ACE standards, each of our nine stores are certified as ‘ACE Helpful’. This means that our customers are sure to find more than just products at ACE – they will find knowledgeable experts who are keen to offer support and specialized advice across all categories in-store.

All ACE stores in the UAE offer a wide selection of outdoor & garden, DIY & tools, electronics, homeware, electrical & security, car, paints, pets, and kids. With more than 50,000 products, ACE features world-class brands such as Karcher, Dyson, Broil King, Bosch, 3M, Gardena and more.

ACE also has a popular value range that offers everyday items at competitive prices.


Social media: @acehardware on Facebook and  @alfuttaimace on Instagram

Telephone number: 800 ASK ACE (800 275 223)


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