This month, the iconic lifestyle brand, Levi’s has launched an impactful social media campaign to highlight the importance of sustainable fashion.
Levi’s collaborated with influencers across the GCC to launch 7 Days 7 Ways – a fun social challenge that elevates Levi’s global sustainability campaign through a series of local styling content.
Leveraging Instagram to launch the challenge, influencers were tasked with styling their favorite Levi’s jeans in 7 different ways for 7 days. The idea behind the challenge was to encourage consumers to wear their jeans longer, wash them less and extend the life of their jeans while helping them connect to their environmental. The bigger scope of the Levi’s sustainability campaign centers around sustainable fashion choices and trying to eliminate the fast fashion trend – A step they’ve taken with the release of their Fall/Winter 2020 collection, tagged as their most sustainable collection yet.
Strutting their favorite jeans in different ways, the challenge features some of the regions finest influencers including UAE based fashion influencer Rima Zahra, fashion and beauty influencer Yasmine Zahran, Men’s fashion and lifestyle influencer Ahmed Elsayed, Saudi fashion blogger Sausan Alkadi and Kuwait style star Daniella Chalhoub all bringing their individual flavor to the creative campaign.