UAE, Brazilian business women share success stories and insights on changing digital landscape

UAE, Brazilian business women share success stories and insights on changing digital landscape

  • Recent webinar organised by the Dubai Chamber Sao Paulo office attended by 178 participants, including business leaders, entrepreneurs and industry experts from Brazil, the UAE and other emerging markets.
  • Khan: Dubai is a land of opportunity for women entrepreneurs who are actively contributing to the economy, launching successful businesses and fostering innovation.

Dubai, UAE: The UAE and Brazil are leading examples of countries where women are building successful businesses that are driving the digital transformation of retail, industry experts said at a recent webinar hosted by Dubai Chamber of Commerce and Industry’s representative office in Sao Paulo.

The webinar, titled Brazil-UAE Success Cases: the role of women in leading digital transformation in the retail industry, was attended by 178 participants from the UAE, Brazil and other emerging markets, and supported by Dubai Business Women Council, Brazil’s Women Group, ICC Brazil, Brazilian Service of Support for Micro and Small Enterprises (SEBRAE) and the Federation of Sao Paulo State Industries (FIESP).

Several success stories of women-owned businesses in the UAE and Brazil were highlighted during the webinar, including Magazine Luiza, Mumzworld.com and Shatha Essa. Luiza Helena Trajano, Former CEO of retailer Magazine Luiza, billionaire and Brazil’s richest woman, headlined the event, while other speakers included Emirati fashion designer Shatha Essa; Leena Khalil, co-founder of Dubai-based Mumzworld.com; Omar Khan, Director of International Offices, Dubai Chamber; and Natalia Sycheva, Manager of Entrepreneurship at Dubai Chamber.

Sessions highlighted the important role women entrepreneurs are playing in reshaping the retail sector in both countries, key industry trends, and best practices for boosting e-commerce growth and social media reach and cross-border collaboration, as well as synergies between Brazilian and UAE-based startups and retailers.

Addressing participants, Omar Khan, Director of International Offices at Dubai Chamber, noted that in the UAE and Brazil, women-led businesses are major players within the fast growing e-commerce and retail markets, and stressed the importance of highlighting success stories in these markets as they can offer valuable insights and lessons for aspiring entrepreneurs.

“In the UAE, women play a major role in government, business and all other segments of society. Dubai is a land of opportunity for women entrepreneurs who are actively contributing to the economy, launching successful businesses and fostering innovation,” said Khan, who revealed that a large percentage of startups registered with Dubai Startup Hub, Dubai Chamber’s entrepreneurship initiative, are owned and run by women.

Khan said there is vast potential for the UAE and Brazil to align their efforts to expand bilateral cooperation in the area of women entrepreneurship and provide women-led businesses access to global opportunities.

In her keynote speech, Luiza Trajano gave an overview of her entrepreneurial journey in building Magazine Luiza into one of Brazil’s largest retail companies and leading Brazil’s Women Group. She shared lessons learned in entrepreneurship, such as the importance of innovation in driving business processes and maintaining connection between offline and online sales.

For her part, Leena Khalil spoke about various consumers trends shaping the retail landscape in the UAE and Middle East, such as growing demand for products designed for families, and explained that Mumzworld.com was established to fill a market gap for mothers who wanted to compare products and shop online. She noted that the company has been successful in launching global partnerships and added that it is keen on exploring opportunities in the Brazilian market.

Shatha Essa shared her experience starting out as a fashion designer who leveraged social media to grow her business beyond borders, adding that the company has focused its efforts on China, the UK and Brazil.

Natalia Sycheva, Manager of Entrepreneurship at Dubai Chamber, concluded the event with an informative presentation on Dubai Startup Hub, highlighting the benefits and services it provides to startups in Dubai, many of which are led by women. Women entrepreneurs in the UAE are spoilt for choice when it comes to the support available to them in the form of incubators, mentors, accelerators, investors and role models, she explained, adding that retail and e-commerce are sectors that are ripe with opportunity, where startups in the UAE and Brazil can offer cutting-edge solutions.

  • END –

39th Sharjah International Book Fair begins on Nov 4 with the theme ‘The World Reads from Sharjah’

2- SIBF logo

39th Sharjah International Book Fair begins on Nov 4
with the theme ‘The World Reads from Sharjah’

All cultural events will be held remotely for the first time in the history of the fair


Sharjah, 8 October 2020

Carrying the theme, ‘The World Reads from Sharjah’, the 39th edition of the Sharjah International Book Fair (SIBF) to be held from November 4-14, will continue to spread the joy of reading and capture imaginations as it gears up to host hundreds of Arab and international publishers.

One of the top three book fairs in the world, SIBF has for the first time in its history, adopted a unique online-offline hybrid programming that promises to deliver a memorable mix of literary and cultural activities.

SBA has emphasised that the new format of the fair has audience safety at the forefront, and fully adheres to global health and safety protocols in place to curb the spread of the Coronavirus (Covid-19) pandemic. SIBF’s cultural programme adopts a fully digital format while publishers will make a physical appearance at the Expo Centre Sharjah, so book lovers across the nation can continue to enjoy the in-person experience of sifting through and buying books this year.

The 11-day event will see participating publishing houses on-site welcome visitors including children, youth, adults, and industry professionals looking to buy new titles and explore new genres of literature.

The SIBF 2020 theme is inspired by Sharjah’s leading position as an incubator of Arab culture and a creative hub that attracts intellectuals, writers and artists to meet and share experiences. In selecting the theme, SBA has affirmed that Sharjah is still welcoming literary leaders, readers, knowledge seekers and learners from across the world.

HE Ahmed bin Rakkad Al Ameri, Chairman of Sharjah Book Authority (SBA), said: “SIBF is a major event on the global publishing industry calendar, and our decision to host an exceptional edition this year despite the ongoing challenges of the pandemic is aimed at benefiting both readers as well as local, regional and global publishing markets.”

He added: “We believe that cultural activities must not stop even in challenging circumstances as enriching people’s lives through reading, literacy and knowledge is a key driver for social development and prosperity. SBA’s commitment to Sharjah’s cultural legacy is in line with the vision of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, to build a bright present and promising future for the young generations by fostering knowledge and broadening their horizons through reading.”

Al Ameri said: “In keeping with our mission of promoting culture and creativity, SBA will deploy the latest technologies in visual communication to successfully host all its virtual events, activities and discussions. By providing a new experience for our audience, we want to reiterate that Sharjah is committed to being a true beacon of culture and knowledge.”

The Chairman confirmed that SBA is employing the highest international health and safety standards on the exhibition site, and that its preventative protocols to ensure the safety of participants and visitors includes organised visits at specific times during the course of the 11-day event.

The full details of the upcoming edition of SIBF will be revealed at a press conference later this month.

-Ends-

Images:

  • Image 01: HE Ahmed bin Rakkad Al Ameri, Chairman of Sharjah Book Authority (SBA)
  • Image 02: Archived pictures from SIBF 2019
  • Image 03: SIBF Logo

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