Vatika revives interest in Arabic hair care ritual Hammam Zeit
Vatika collaborates with @OfficialMaryam6 to create awareness of the benefits of Hammam Zeit and its proper usage
Dubai, UAE; October 06, 2020: The age-old Arabic hair salon tradition of Hammam Zeit is gaining popularity across the region as a must-use treatment for beautiful hair free of problems. Vatika, which offers a range of Hammam Zeit treatment products, created awareness about the benefits of using Hammam Zeit as a weekly hair care treatment through a campaign with prominent Saudi lifestyle influencer, Official Maryam @officialmaryam6.
In a video posted on her Instagram, Maryam demonstrates the best way to apply Hammam Zeit, how easy it is and how it helps to revive damaged hair when used on a weekly basis.
Rima Merhi, Brand Manager of Vatika Hammam Zeit says: “We see a growing interest in Hammam Zeit which has been popular in the Middle East as an effective hair treatment for damaged hair. We wanted to create greater awareness of how this hair care ritual can benefit females in the region, from the comfort of their home. We collaborated with Maryam to show the effectiveness of Hammam Zeit made from natural ingredients like blackseed. Used once a week as a treatment after a hair wash, Hammam Zeit should be applied from roots to tips. Enjoy the wonderful aroma of its natural ingredients. Then wrap your hair in a hot towel. However, the Hammam Zeit works well even without the usage of a hot towel. After 10-15 minutes, rinse the hair. Hammam Zeit is especially good to treat hair problems such as damaged hair, dry or frizzy hair.”
Rima added, “The video on Maryam’s page achieved 140k+ views, and the reposted video on Vatika Instagram page, received more than half a million impressions. The campaign has also been instrumental in driving traffic to our e-Commerce page with more than 1% CTRs, whereas the industry average is 0.5%.”
Vatika Hammam Zeit uses natural ingredients such as blackseed, argan, almond, cactus, olive and castor that revitalizes and renews hair by undoing five days of damage in one treatment.
About Vatika Naturals
Vatika Naturals has a range of hair care products catering to the cleansing, nourishing and styling needs of modern men and women. The range includes natural Shampoo, Conditioner, Hair Oil, Hair cream, Hammam Zeit, Oil replacement and men’s styling products. For further information, please visit www.vatika.ae.
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