ATECA Holding Partners with Creneau International for Development of Belgian Beer Café and other Brands in CIS
6 October 2020
ATECA Holding, developed by UAE hotel experts in Uzbekistan, has signed a strategic agreement with Creneau International, to expand its world famous brands, namely Belgian Beer Café, Le Petit Belge, Maison Mathis and Café Belge, in Uzbekistan and other parts of Central Asia.
Creneau International is Belgium’s premier design agency and has been associated with Belgian Beer Cafe´ since 1997. It is specialized in connecting brands, interiors and consumers through unique design concepts.
Making the announcement, Mr. Michel Noblet, Executive Chairman of ATECA Holding, said, “We are proud to collaborate with Creneau International for the expansion of these incredibly successful food and beverage brands across the CIS region, particularly in Uzbekistan. We believe, the rich heritage and distinctive concepts of these iconic brands will be highly appealing to potential investment groups and franchisees and will serve to drive demand by building up consumer appetite.”
Commenting on the alliance, Mr. Erwin Himpens, Legal Director, Creneau International, stated, “As we continue to pursue our global expansion strategy, we are delighted to partner with ATECA Holding to explore opportunities in this lucrative and untapped market. Leveraging on our unrivalled concepts in casual dining category, vast experience and exceptional quality, our brands offer strong and profitable long-term advantages to investors while providing extraordinary experiences to customers.”
Tourism is emerging as a key pillar of Uzbekistan’s economy with the republic dedicated to the development and diversification of its hotel industry.
Mr. Karimov Kamoladdin, Chief Executive Officer and General Manager for ATECA Holding, commented, “With the massive development of the hospitality and tourism sector, Uzbekistan is emerging as the perfect destination for internationally reputed brands such as Belgian Beer Café, Le Petit Belge, Maison Mathis and Café Belge. We are confident these will be embraced by both investors and consumers.”
About ATECA Holding
ATECA Holding is a diversified group of companies operating in multiple sectors, from hospitality to tourism, real estate, education and marketing. The organization is focused on development of tourism in Uzbekistan which holds huge potential for growth and is a key pillar of the economy, followed by Central Asia.
Every aspect of the group’s business is a mark of perfection and is a step towards stronger brand equity and market leadership. Through the broad spectrum of its operations, ATECA Holding is eager to capitalise on every opportunity in the region to maximise the value of its resources, enhance returns for its associates and shareholders and create long-term value for all. For more information visit www.atecaholding.com