Back with a bang: IMAGINE returns to Dubai Festival City Mall’s Festival Bay
Spectacular show relaunches this Thursday with a magnificent firework display to celebrate the start of DFRE’s Dubai Home Festival retail event.
Dubai, UAE, 22 September 2020: After a six-month refurbishment period and with new musical fountain shows, events and unbelievable laser and projection mapping experience, IMAGINE, the much-loved, two-time record-breaking visual and sensory extravaganza at the iconic Festival Bay will be making its return this week – just in time to celebrate the start of the 2nd edition of Dubai Home Festival.
Marking its comeback with a spectacular firework display at 9:00pm, IMAGINE will debut a new exclusive Baby Shark medley, voted by shoppers as the number one choice of song to be introduced to IMAGINE. Perfect for families to enjoy and with lots of exciting events, promotions and activities to look forward to as Dubai Festivals and Retail Establishment’s 3 week long Dubai Home Festival kicks off on the same day, all the IMAGINE action will begin at 7:00pm this Thursday, 24th September at Festival Bay.
Free for all visitors, IMAGINE is a truly unforgettable experience that promises to enthrall every time, combining lasers, light, fire and water to tell remarkable, emotive stories. The state-of-the-art show seamlessly fuses technology and art and has earned two Guinness World Records for the largest water screen projection and the largest permanent projection mapping. IMAGINE uses surround sound to deliver a 360-degree story to emotionally connect with audiences and produce a show like never seen before. The multi-sensory, iconic, unmissable show must truly be seen to believed, leaving a long-lasting impression on all that experience it and live the feeling that is IMAGINE.
The new look IMAGINE show will celebrate the beginning of this year’s Dubai Home Festival, which will feature some of the biggest names and brands from the local and international interior design and homeware industry as well as fun workshops and super promotions held across the city from 24 September to 10 October.
New for this year, the shows will now feature specially created bespoke content such as a 3D effect mapping show with enhanced and choreographed laser, light and brand-new musical fountain shows featuring popular hits such as C’est La Vie, Jai Ho and Imagine. Lasting around 3-4 minutes each, the shows will change often to celebrate key moments in the calendar such as National Day, Festive and New Year’s Eve. The shows will start from 7pm and play every half an hour until 10pm on weekdays and 11pm on weekends featuring loved favourites such as Hathi’s Garden and a Pirate’s Tale, combined with new dynamic water and laser shows.
Speaking on the launch of the Reimagined IMAGINE show, Steven Cleaver, Director, Shopping Centers Dubai, Al-Futtaim Malls said: “Our focus at Dubai Festival City Mall has not changed – we aim to deliver daily exceptional experiences for our customers. IMAGINE has always been a true example of how we bring this to life, and we are thrilled to be able to return with something new for our shoppers. The show is best enjoyed from our range of waterfront restaurants overlooking Festival Bay for the ultimate dining and entertainment experience.”
IMAGINE is being brought back in line with strict adherence to all government regulations and guidelines to ensure the safety of all visitors and employees.
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Established in the 1930s as a trading business, Al-Futtaim today, is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 42,000 employees across 29 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands.
Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day. For more information visit: www.alfuttaim.com.
About Dubai Festival City Mall
Dubai Festival City Mall is one of the major shopping destinations in Dubai. With over 400 outlets, the mall is home to IKEA, renowned fashion brands like Zara, H&M, Coach, Kate Spade and for the first time in the Middle East, luxury department store, Robinsons.
The dining destination offers iconic waterfront Dining on Festival Bay, 50 restaurants and cafés, the largest Food Court in Dubai and is first to market F&B concepts like Sugar Factory, Tortilla, and the Middle East’s only Hard Rock Café. The entertainment venue offers a 7-star 18-Screen Novo Cinemas with 4D IMAX, Fabyland, a 70,000 sq. ft. family entertainment centre, world first BounceX trampoline park and the global attraction IMAGINE.
For more information on Dubai Festival City Mall, please visit http://www.dubaifestivalcitymall.com/