adidas Originals and the LEGO Group Team Up for a Special Take on the ZX 8000 Silhouette
- L is for LEGO® play –
- Dubai, United Arab Emirates, September 21st, 2020 – For the next installment of this year’s A-ZX series, adidas Originals has teamed up with the LEGO Group for a playful take on the ZX8000 silhouette. Demonstrating that you’re never too old to play, this unique release sees the Danish toy company bring its instantly recognizable aesthetics to an adidas archival icon.
So what does it look like? Designed as an ode to the classic LEGO® brick, this unique ZX8000 sneaker is comprised of a multicolor mesh and synthetic suede upper with a rubber outsole. Meanwhile, taking its bold aesthetics to the next level, the shoe features LEGO studs on the heels as well as co-branded tongue tabs. Then, rounding out the look are co-branded yellow sock liners, 6 different colored lace options, and interchangeable LEGO brick lace jewels.
Where can you get it? The adidas Originals ZX 8000 LEGO sneakers launch in the GCC on September 25th through adidas.com/A-ZX and adidas stores.
In 1984 adidas changed the world of footwear forever. Launching its first ever running franchise, the ZX series, the brand showed that performance sneakers could elevate runners of all types and abilities. Revered by running purists and sneaker enthusiasts alike, ZX quickly became a modern icon. Over a decade after ZX’s inaugural release, adidas Originals returned with a celebration dubbed ‘A-ZX’. The unique programme saw some of the brand’s most esteemed global partners each collaborate on 26 distinct ZX drops over the course of 2008 and 2009. In 2020, adidas Originals is bringing back A-ZX with a bang, propelling the iconic franchise firmly into the future.
About LEGO Group:
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO® bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 140 countries worldwide. For more information: www.LEGO.com.