TOMMY HILFIGER AND LEWIS HAMILTON FURTHER BUILD ON SUSTAINABILITY AND ‘STYLE FOR ALL’ JOURNEY WITH CO-CREATED FALL 2020 COLLECTION
The fifth collaborative collection between Tommy Hilfiger and Formula OneTM champion Lewis Hamilton spotlights the brand’s ongoing sustainability mission to Waste Nothing and Welcome All
- Fall 2020 TommyXLewis styles were created with a focus on the brand’s environmental and social sustainability mission to Waste Nothing and Welcome All.
- The range features more sustainable materials, production methods and design.
#TommyHilfiger, #TommyXLewis, @TommyHilfiger and @LewisHamilton
AMSTERDAM, THE NETHERLANDS (AUGUST 2020) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the Fall 2020 TommyXLewis collection, the fifth collaboration with six-time Mercedes-AMG Petronas Formula OneTM World Drivers’ Champion and global brand ambassador, Lewis Hamilton. Building on the sustainability journey that Tommy Hilfiger and Lewis Hamilton’s have been on since the start of their partnership, the collection makes positive steps forward in Tommy Hilfiger’s mission to create fashion that Wastes Nothing and Welcomes All by incorporating 100% recycled denim, organic cotton and post-consumer recycled materials into almost 80% of the collection. It also features gender-neutral pieces, celebrating the “Style for All” philosophy at the heart of the collaboration – a belief that great style erases all boundaries in gender, age, ethnicity and body type. The Fall 2020 TommyXLewis collection will be available on tommy.com and in select TOMMY HILFIGER stores and wholesale locations globally starting September 15, 2020.
“Our fifth collaboration continues to champion the causes most important to us,” said Tommy Hilfiger. “For Fall 2020, Lewis and I wanted to create the strongest realization of the TommyXLewis values. We found new ways to embody our sustainability and ‘Style for All’ focus, while staying true to the TOMMY HILFIGER brand’s classic American cool DNA. The result is fresh, bold and something we’re really excited to share with fans around the world.”
The TommyXLewis collaboration is the creative intersection of two worlds: the brand’s strong Americana heritage and Lewis’ contemporary streetwear style, which celebrates iconic designs that embody the modern American spirit. The result is a globally-inspired offering of premier street style. Drawing from the brand’s rich archives, the collection is inspired by iconic archive pieces, which have been reinvented in more sustainable materials, ‘Style for All’ silhouettes and new uplifting messages. As a brand that has always stood for determined optimism, the Fall 2020 “CREATE UNITY” messaging featured across various styles was chosen to inspire fans to unite for the causes they believe in, and share this message of peace with the world.
“Evolving as a designer and collaborator through the TommyXLewis collections has been such an incredible journey,” said Lewis Hamilton. “Over the last five seasons, I have loved working with Tommy to push boundaries, take creative risks and capture my personal sense of style in our designs. Our new Fall 2020 collection embodies everything we stand for – from authentic self-expression to inclusivity and sustainability – while building on the TommyXLewis aesthetic we have cemented. We could not be prouder of what we have created together.”
Outerwear strikes the perfect modernist balance by contrasting brutalist, utilitarian silhouettes with soft, plush materials like faux suede and recycled down in puffer parkas. Original black-and-white designs add a monochromatic edge to pieces with neutral tonalities, while exciting colorways like bright purple and yellow provide eye-catching pops of color. Workwear-inspired pieces like hiking boots contrast with soft, cozy sets of relaxed track pants, hoodies and sweatpants. With gender-neutral designs and a focus on more sustainable production methods, the Fall 2020 collection takes the messages of style for all and sustainability to new heights.
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, #TommyXLewis and the handles @TommyHilfiger and @LewisHamilton.
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About Tommy Hilfiger
With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.
About PVH Corp.
PVH is one of the most admired fashion and lifestyle companies in the world. We power brands that drive fashion forward – for good. Our brand portfolio includes the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Warner’s, Olga and Geoffrey Beene brands, as well as the digital-centric True&Co. intimates brand. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That’s the Power of Us. That’s the Power of PVH.