adidas and Arsenal reveal 20/21 third jersey, with striking tie dye design
Dubai, September 10th 2020 – Today, adidas reveals the Arsenal third kit for the 2020/21 season, using expressive graphics which take influence from London culture. The new design was created from a custom set of tie dye prints which infuse together to produce a subtle all-over design, complemented with bright trims.
The colours represent the lights and atmosphere that illuminate Emirates Stadium during a night match, with the blue and navy elements referencing the night sky, and the vibrant lights of the stadium brought to life in the lighter flash orange details.
Arsenal’s Kieran Tierney has given his thoughts on the new third kit; “I am a big fan of the third kit this year from adidas and Arsenal. It completes a strong set of strips for the season. We have won two trophies in two of our new kits since they launched, and we’ll be working hard to continue our form once the season kicks off.”
The supporting launch film sees Arsenal Head Coach Mikel Arteta deliver a heartfelt speech to the whole Arsenal community, as he explains the importance of being part of the Arsenal family, and what it means to him to be part of the club. The film features Head Coach Mikel Arteta, women’s footballer of the year Vivianne Miedema and breakthrough talent Bukayo Saka. Club legends Kanu and Dennis Bergkamp also feature as well as fans from all walks of life and all parts of the Arsenal community. The third jersey was inspired by the club’s home city, and the film shows the breadth of the Arsenal fans who live there, and beyond.
Beyond the style elements, the authentic shirt also features HEAT.RDY – KEEP COOL, adidas’ cooling innovation that keeps the wearer feeling cool, dry and confident in the game. The replica shirt features similar benefits via AEROREADY – FEEL READY technology, which helps players feel comfortable and ready to play.
The new third jersey is available to purchase at the adidas online shop (https://www.adidas.co.uk/football), the Arsenal FC club and online store, as well as selected adidas stores, retailers and fashion stores from September 10th.
For further information please visit adidas.com/football or follow @adidasfootball on Instagram or twitter to join the conversation.