NOON.COM X LA ROCHE-POSAY: ANTHELIOS TAKEOVER!
THIS PAST WEEK, FROM AUGUST 28TH TILL SEPTEMBER 5th, LA ROCHE-POSAY TOOK OVER NOON FOR A WEEK IN KSA AND UAE!
Now that it’s time to get back to life and step out into the sun, Noon and La Roche-Posay have got you covered with the Anthelios range for an ultra-high yet invisible protection to keep you safe under the sun!
Noon, the region’s leading e-commerce platform, and La Roche-Posay collaborated on an exclusive promotion that ran for one full week, whereby consumers enjoyed a 30% discount upon purchasing any product from the Anthelios range. Not only that, but customers were also able to redeem a free Anthelios Mist SPF50 upon purchasing La Roche-Posay products worth 200 AED/SAR. The activation was further leveraged by seeding 100 PR kits to media and influencers across the KSA and UAE markets, which included the Anthelios range, orange summer-themed props, an information leaflet regarding the products, as well as note cards creating buzz around the big reveal on Noon.
ANTHELIOS: AT A GLANCE
Anthelios has gained the trust of 60, 000 dermatologists worldwide. First established in 1989 as a skincare pioneer with the first sunscreen including a UVA filter, the Anthelios range has since continued to lead the way forward in sun protection, developing 31 clinical studies and 32 publications, along with its extensive range of allergy-tested, non-comedogenic, comfortable sun protection.
ANTHELIOS INVISIBLE FLUID SPF50+: A PIONEER IN SUN PROTECTION
Anthelios, the #1 dermo-cosmetic sun care brand worldwide from France, launched a hero product for broad-spectrum, year-round sun care – Its name: Anthelios Invisible Fluid SPF50+. This innovative facial sunscreen offers the highest UVA protection among La Roche-Posay products. Thanks to its advanced intelimer technology, a patented innovation developed by L’Oréal laboratories, it delivers a unique combination of invisible yet ultra-resistant protection suitable for all skin types.
ANTHELIOS INVISIBLE BODY SPRAY SPF50+: THE STRONGEST PROTECTION AGAINST UVA
La Roche-Posay’s Anthelios range is launching its latest innovation in 2020: Anthelios Invisible Spray SPF50+. The new spray employs the patented intelligent polymer technology to offer superior UVA protection through a formula with proven high resistance to water, sweat, and sand.
The spray also addresses the biggest reason for not purchasing a sunscreen again: texture. With its non-sticky and non-greasy finish, the spray absorbs fast into the skin and leaves no white marks.
In addition to its commitments to optimal protection and safety for its consumers, La Roche-Posay also works to continuously improve its formulas’ environmental footprint. It is the only brand to extensively test every sun care formula to demonstrate they do not damage corals or living organisms in the sea. Anthelios Invisible Spray 50+, recorded a PPD of 37 in independent tests. PPD is a method of measuring UVA protection, similar to how SPF measures sunburn protection. The invisible spray’s PPD value is higher than European regulatory recommendations and higher than previous Anthelios body products!
ANTHELIOS INVISIBLE ANTI-SHINE FACE MIST SPF 50
Exceptionally high protection sunscreen mist for oily and blemish-prone skin prone to sensitivity. Suitable for oily and blemish-prone skin and suitable for skin that is prone to sensitivity, sun-intolerance or prickly-heat. Anthelios’ first very high UVA and UVB protection sunscreen with the light, fresh texture of thermal spring water. The highly moisturizing spray is easy to apply, quickly absorbed and delivers a double anti-shine action with an ultra-dry finish and no residual white marks. A fresh fragrance ensures a long-lasting clean skin feeling. Can be worn under, or on-top of make-up, and can be re-applied throughout the day.
Enriched with Airlicium, a cutting-edge ingredient used by NASA, that forms a supple and resistant film over the skin and smoothes its surface whilst letting it breathe. Aircilium absorbs 3 times its weight in oil, keeping the skin matte and unified with a velvet finish.
ABOUT LA ROCHE-POSAY: A BETTER LIFE FOR SENSITIVE SKIN
Recommended by 90,000 dermatologists worldwide, La Roche-Posay’s mission is to offer a better life for sensitive skin. Created by a pharmacist in 1975, the brand is now present in over 60 countries. It offers a unique range of daily skincare and promotes good skincare practices adapted to each skin concern. The brand develops formulas with its exclusive thermal water, also used at its Thermal Center, the first Dermatology Center in Europe, due to its antioxidant and soothing properties. The products are developed using a strict formulation charter with a minimal number of ingredients and are formulated at optimal concentrations. Additionally, La Roche-Posay products undergo stringent clinical testing for efficacy and safety, even on sensitive skin.
Noon.com is a joint venture between the Kingdom of Saudi Arabia’s Public Investment Fund and Mohamed Alabbar. noon.com is a Saudi company, headquartered in Riyadh and was founded with the mission of building an ecosystem of homegrown digital companies from the region, for the region to safeguard the future of our digital landscape. Noon seeks to bring exceptional value, support service to our region’s consumers and businesses. Noon’s consumer platform first went live in the Kingdom of Saudi Arabia on 12th December 2017 and has grown to become the region’s leading online shopping destination with operations present in KSA, the United Arab Emirates, and Egypt. Primarily a digital e-commerce platform utilizing home-grown technology talents, noon has rapidly built deep native capabilities in its marketplace, fulfillment, logistics, and payment platforms.