Mimi Nicklin, the UAE’s Leading Empathy Expert Announces….

Mimi Nicklin, the UAE’s Leading Empathy Expert Announces the Launch of Her Debut Book, Softening The Edge

 In 2006, former President Barack Obama coined the phrase ‘Empathy Deficit’, as a way of articulating the crisis that businesses and people were facing around globe, both economically and socially. Now in 2020, this notion of an empathy deficit is more important than ever. Most of us do not enjoy our work. Burn out is at an all-time high, we are low on passion, and our younger generation are leaving the corporate world quicker than they entered it.

Mimi Nicklin, host of the Empathy for Breakfast show and a champion and thought leader for the importance of empathy as a critical human skill, has spent years researching and cultivating tools and guides to support leaders across the globe to incorporate empathic thinking into their skillsets as a way of allowing them to connect effectively with their teams and clients. Mimi believes that empathic influence – a scientifically validated skillset – has the power to not only change business environments, but to change society for the better.


Part business tool, part corporate cultural guide and part social eye opener, Softening the Edge inspires its readers to practice a whole new set of 21st century leadership techniques, Regenerative Leadership, that increases the efficiency, wellness and performance of organisations. It is designed to both inspire and challenge the reader in equal measure. If you are looking to keep your top talent, motivate millennials, connect with your leading clients, brands, and communities around you, this is the book for you.


Talking about the launch of Softening the Edge, Mimi commented, “Today we are significantly underestimating the powerful role that increased empathy could be having on our profits as well as our workplaces at large. My book is designed to guide and provide important tools to leaders to build fresh perspective that goes beyond the short term and allow individuals to harness their emotional intelligence to connect on a deeper level. In looking at their work through an empathetic lens, leaders can grow and future proof their business.”


Softening the Edge by Mimi Nicklin is available to pre-order and will be released on 15th September 2020. It is available for pre-order on Amazon.ae now: https://www.amazon.com/Softening-Edge-Mimi-Nicklin/dp/9948340094/


For more information, and regular updates, go to www.miminicklin.com or follow Mimi on social media: @MimiNicklin. Her popular podcast ‘Secrets of The Gap’ is available across all leading podcast platforms.


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About Mimi Nicklin:

Mimi Nicklin is an experienced marketer and communications specialist, and a well-known empathetic leader. For over fourteen years she has been working across the globe with her clients to drive stand out creative interventions that lead to business and culture change. Driven by the pursuit of bringing conscientiousness to the role and impact of leadership, with a desire to make the world of work a more empathetic, valuable and sustainably healthy place to be, Mimi is currently working on the launch of her first book.

Having lived and worked in London, Hong Kong, Singapore, Cape Town, Johannesburg and Dubai, Mimi’s uniquely global perspective changes organisations from the inside out, focusing on cultural, behavioural and mindset change. Based in Dubai, she is a natural coach, writer and creative mind, and has held roles as diverse as Strategic Director, Vice President and Creative Officer in some of the world’s leading advertising agencies. Mimi’s passion for balancing humanism with capitalism, drives her commitment to leading the practice of conscientious and empathetic leadership, and her ‘principles of people’, into organisations worldwide. For more information visit  www.miminicklin.com


Follow Mimi Nicklin on social media:

LinkedIn: https://www.linkedin.com/in/miminicklin/

Facebook: https://web.facebook.com/miminicklinleadership/

Instagram: https://www.instagram.com/miminicklin/

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