elGrocer Partners with YallaGive to Support Beirut
HOW CAN COMPANIES LEGALLY RAISE FUNDS TO SUPPORT BEIRUT?
elGrocer partners with YallaGive to raise funds and support Beirut in its rebuilding efforts.
AUGUST 2020: elGrocer, the leading online grocery platform in the UAE, has partnered with YallaGive to provide financial support to Lebanon after a devasting blast ripped through Beirut Port on August 4th.
elGrocer partnered with YallaGive, one of the platforms in the UAE with the necessary approvals and organizations, to drive its first-ever donation initiative through its user base. All delivery fees, which is a significant portion of elGrocer’s revenue, collected during the 3rd weekend of August, were donated to the YallaGive platform as part of the Red Crescent Beirut Project, which is raising funds to provide urgent relief to thousands of people affected by the explosion.
“When you see friends, community, and people across the country donate for a cause, it is truly a moving experience. We wanted to provide financial assistance and raise funds on behalf of the residents in Dubai but were facing a challenge to identify companies that have the required municipality approvals for fund-raising. We, therefore, decided to continue our collaboration with YallaGive after the support they provided during the Sahem initiative in the holy month of Ramadan. It might be a long road ahead to rebuild Beirut, but we are happy that elGrocer and its customers have a way to give back to the community that is in so much need,” Said Xavi Nunes, Chief Marketing Officer, elGrocer.