MR PORTER AND AMIRI TO LAUNCH EXCLUSIVE CAPSULE COLLECTION: PALM TREES AND A COOL BREEZE
2 September 2020 (GLOBAL) MR PORTER, the award-winning online destination for men’s style, and Los Angeles based designer brand AMIRI, are pleased to launch an exclusive capsule collection, Palm Trees and a Cool Breeze, available only at MR PORTER beginning 2 September.
The 31-piece collection is inspired by the laid-back and carefree spirit of an elusive punk surfer and has been created with AMIRI’s signature West Coast rock ’n’ roll attitude and meticulous approach to deconstruction. The collection, developed under the direction of founder Mr Mike Amiri, is a vibrant collection of aloha shirts, graphic prints, SoCal tie-dyes, Baja flannels and distressed denim featuring 30 ready-to-wear pieces and one pair of sneakers. Standout pieces include: a standing egret-printed Distressed Denim Trucker Jacket; Thrasher Distressed Denim Jeans re-patched with Hawaiian print fabric; a pink seahorse intarsia cashmere cardigan; a patchwork Hawaiian Printed Loopback Cotton-Jersey Hoodie; and a standing egret-printed Camp-Collar Silk-Twill Shirt with matching Silk-Twill Drawstring Shorts.
“We’re thrilled to launch a new exclusive capsule with AMIRI – our first since we debuted the brand on MR PORTER within our Made in California capsule collection in 2017. AMIRI has become both a leading voice across the designer menswear landscape and a leading brand on MR PORTER. We admire Mike and his team’s commitment to process and design, through to the final product, and we’re especially glad to be providing this exclusive offer to our global customer base.”
Mr Daniel Todd, Buying Manager, MR PORTER
“MR PORTER has been part of the continuous evolution of AMIRI and I am pleased to present this capsule filled with creativity and spirit. The capsule combines several elements and various artwork and reimagines them together in a single piece.”
Mr Mike Amiri, Creative Director, AMIRI
To celebrate the collection, MR PORTER will launch a global content campaign on its site, and across its social media, email, website and app channels, culminating in a MR PORTER x AMIRI story in MR PORTER’s The Journal on Thursday, 3 September.