MR PORTER LAUNCHES 2 NEW GROOMING BRANDS FOR MEN
MR PORTER is pleased to launch a new makeup brand War Paint For Men. Mr Daniel Gray created War Paint for Men to expand the grooming industry’s cosmetics offering and cater to those who struggle to find the right coverups. The range includes specially formulated products and tools that are easy to use.
War Paint For Men has also launched in a new dedicated makeup area on site: https://www.mrporter.com/en-it/mens/grooming/make-up. The new category showcases 45 makeup/ beauty products from 6 existing grooming brands and War Paint For Men.
MR PORTER is also pleased to launch a new grooming brand Liquiproof LABS. Liquiproof LABS’ goal is to extend the life of your most- used items – from shoes to hats and bags – while reducing the need to replace them. Its line of brushes, cloths and all-natural protective, cleansing and freshening sprays is eco-friendly, non-toxic and comes in recyclable packaging.