Find function and style in on-trend intimates and sleepwear

Find function and style in on-trend intimates and sleepwear

17 August 2020, Dubai, UAE – Not all garments were created equal when it comes to innerwear and underwear. Size and style aren’t the only two things to consider when shopping for new pieces. Lingerie for workouts is unlikely to be the same as the inner garments for day trips, and silhouettes of garments also play a considerable role.

There are so many underwear choices for women in today’s world that it is easy to get confused about what to wear and when. Thankfully, Max Fashion experts offer some great tips that will help any woman make the right choice when it comes to shopping for new intimates and sleepwear:

The t-shirt: The right undergarments will have curves looking smooth under clothes, and you feeling confident all day long. For outer clothing that is light in colour, opt for a neutral beige and functional t-shirt bra. Or go for the tried and tested black functional t-shirt bra – it’s a fail-safe every day essential. Check out the set of two basic t-shirt bras with adjustable straps for as little as AED35 from Max Fashion.

The balconette: Balconette bras lift the bust in style with added support.  Pear shaped bodies look great in balconette styles because the wide band can visually create a more hourglass-like shape. Often found in beautiful designs with feminine colours and patterns, it’s a style that remains a favourite for many women across the region. A set of two pleat detail balconette bra with adjustable straps comes in at only AED55, in gorgeous baby blue or pink.

Innovation in the area of undergarments has come a long way. However bedtime means you can get rid of that underwear and let the body breathe with loose and comfortable sleepwear. Max Fashion experts recommend:

The sleepshirt: The perfect addition to any sleepwear collection for only AED49. Featuring a full button down placket that provides a suitable fit. Long sleeves in solid black with bright pink retro detailing is bang on-trend this season.

The sleep-dress: While comfort is certainly the number one priority, gowns and dresses are comfy and stylish and will instantly upgrade your sleepwear selection. Opt for a lightweight knee-length slip dress with cool embedded prints on the hem for only AED55 or a maxi-length dress with lace detail for AED75.

Log on to Max Fashion to shop for these essentials and many more at unbeatable value.


About MAX


Launched in the UAE in 2004, Max ( is the largest and most trusted value fashion brand in the Middle East, North Africa, South East Asia & India. With more than 400 stores across 19 countries and an online shopping portal in the UAE, KSA and Bahrain. Catering to the mid-market segment, Max retails its own private label clothing for women, men and children along with footwear, home and accessories. Max derives its success through its value pricing, clarity in merchandise presentation, market positioning and aggressive market penetration. Max is part of the Landmark Group, one of the largest retail conglomerates in the region (

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