NutriCal, the region’s first food data intelligence software launches in the UAE

NutriCal, the region’s first food data intelligence software launches in the UAE

  • NutriCal, a food and data intelligence software that facilitates businesses in the food industry to understand and effectively communicate data to its customers by providing an in-depth analysis in English and Arabic
  • Keeping with the current times, NutriCal’s launch will assist the food service industry to address the growing demand of holistic immunity

August 12, 2020, Dubai, United Arab Emirates: NutriCal, UAE’s first food data intelligence software launches in the region with a vision to equip food businesses with pertinent information they can use to attract and retain customers. With dynamically changing trends in the consumer preferences and increased competition in the food industry, the recipe management software serves as a beneficial and differentiating tool.


Ideal for a wide range of applications, NutriCal can be easily integrated by restaurants, cloud kitchens, food delivery companies, aggregators, food manufacturers and brands. The web portal provides automatically generated nutritional fact labels as per FDA guidelines in English and Arabic, macros in the menu and break-up of each of the recipes on the menu.  In addition, with digitization and online being the core focus of the sector currently, F&B companies can also use NutriCal to create new products, conduct recipe costing and design relevant social media. Another added advantage is that NutriCal perfectly complements the growing demand for healthy eating and immunity bolstering with the calorie count meter that helps customers to make a calculated decision.


The user-friendly system has data and intelligence of over 25,000 ingredients from the United States Department of Agriculture (USDA) and other international databases with the capability of being integrated into the business’s existing tech platforms such as websites and POS systems.


Encouraging the food businesses to use the latest technology frameworks to curate menus and provide intelligence, Soniya Ashar, Founder, NutriCal said, “Our long-term vision at NutriCal is to be able to match the consumer’s preferences to a business’s food products and recipes. NutriCal resonates with the dynamic food and beverage market of the UAE and we are hopeful to contribute to the nation’s vision of being happy, healthy and sustainable. Ultimately, with our solution we want every food business to attract customers and increase revenue as their consumers are able to make a satisfactory and informed decision about the food they consume. Having received a positive response from the UAE market, we have plans to expand our business line in the Kingdom of Saudi Arabia. We see immense opportunity and potential in the GCC region and would want to be instrumental in bringing about a positive change in the offerings the food industry has to offer.”


Moreover, with the COVID-19 pandemic, there has been an evident shift in consumer behaviour. They are now demanding greater transparency into sanitation and food offerings by restaurants. Demand for healthy food has risen to unprecedented levels too. Therefore, food service providers and food delivery companies that display nutritional and caloric information for menu items are allowing customers to take better control of their wellbeing.” she added.


Aligning itself with the UAE’s National Agenda for 2021, NutriCal is launched with an objective to enable F&B industries to be more conscious about the food they have to offer, while ensuring customers are making more well-informed choices to suit their changing lifestyles.



About NutriCal:

NutriCal, a Health Tech & Food Tech space based out of Dubai. It’s web-based software facilitates businesses in the food industry to understand and effectively communicate data about their food.

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