Vatika launches the world’s first ever Sanitizing Body Wash

Vatika launches the world’s first ever Sanitizing Body Wash

Dubai, UAE, 3 August 2020: In this pandemic age, germ protection has become a key priority for all while choosing a personal care product, be it for hair or skin.

To help consumers in their quest for safer options, Vatika, a nature-focused brand, has launched a first-of-its-kind Sanitizing Body Wash. Enriched with Lemon and Pine oil that are known for germ killing properties, such products give confidence to those who want protection from germs but are wary of harsh chemicals used in most products.

 

Vatika Sanitizing Body wash also protects hair from germs and provides nourishment from root to tip.

 

According to Aashwi Verma, Senior Brand Manager, Vatika: “We had planned to enter the skin care category later this year but looking at the current scenario, we decided to pre-pone the launch and recalibrate the offering to suit urgent consumer needs.’’

 

The 425 ml pack of Vatika Sanitizing Body wash is available in two variants – Fresh Pure and Moisture Rich, promising benefits of freshness and moisturizing respectively, in line with what consumers expect from a body wash product.

 

Vatika Sanitizing Body Wash is available across leading supermarkets in the UAE. It can also be purchased from Amazon.ae.

 

Currently, Vatika is also running a digital campaign to create awareness about this innovative product and highlight its key benefits

 

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