Dabur among the most chosen beauty and personal care brands in the UAE, reveals Kantar
Dubai, UAE: July 26, 2020: Dabur has attained the coveted status of being among the top three beauty and personal care brands in the UAE, reveals Kantar in their latest Brand Footprint report 2020. As per the report, Dabur is ahead of other leading personal brands in the region.
Dabur, the leading natural personal care brand, is also featured among the top 20 biggest penetration gainers in the UAE.
UAE Nationals also chose Dabur as one among their favorite top 10 brands.
Rohit Jaiswal, COO of Dabur International, said: “We sincerely thank our consumers for making Dabur a part of the most chosen brands of UAE. This is an acknowledgement of our widely accepted product portfolio which is derived based on deeply rooted consumer insights from local Arab culture. All our products are enriched with herbal ingredients and that has gained consumers’ acceptance as more and more people shift to safer and sustainable products. We invest heavily in consumer need identification and product innovations and we are happy to see that it has helped us to gain traction in this market.”
Dabur also expanded their e-commerce footprint geographically, invested in digital marketing campaigns and recently launched Dabur Cares initiative through which the company provided personal care, health care and sanitizing products to communities adversely affected by the pandemic.
The Brand Footprint ranking from KANTAR reveals how consumers around the world today are buying FMCG brands, as well as highlighting the opportunities that remain for brands to increase their footprint. The ranking reveals which brands are winning at that moment of truth, using the Consumer Reach Points measure. This measures a brand’s strength in terms of the number of times brands are chosen by shoppers.