DTCM APPOINTS CLAVIGER TO DRIVE GROWTH IN VISITATION
FROM GCC AND EGYPT
- Claviger to leverage its in-market presence across the GCC and Egypt to promote Dubai as a prime destination for leisure travelers
- Boosting visitor numbers from neighboring countries is part of Dubai’s strategy to expand and develop its tourism and travel industry
Dubai, UAE; July 2020: Dubai’s Department of Tourism and Commerce Marketing (DTCM) has appointed Claviger, the region’s leading sales representation organization, to promote Dubai as a destination and increase arrivals from across the GCC and Egypt.
Claviger will leverage its in-market presence across the GCC and Egypt to promote Dubai as a prime destination for leisure travelers. Its dedicated sales force of market experts will highlight the exceptional Dubai calendar of events and tourism and hospitality attractions that the destination has to offer.
Appointing Claviger will give DTCM access to an extensive network of travel industry professionals as it targets increased tourist numbers from Saudi Arabia, Bahrain, Kuwait, Oman, and Egypt.
DTCM will also call on the company’s expertise to further develop Dubai as an important brand and destination of choice for GCC and Egypt holidaymakers.
KSA is one of the GCC’s highest traffic generators for Dubai, with 1.56 millionaudis visiting the city in 2019. As the second highest volume driver for the GCC, Oman secures fourth spot in 2019 with a sharp 24.3 per cent spike to deliver over a million visitors. While Egypt remains in the top 20, with 314,000 visitors all demonstrating potential to positively impact tourism traffic in 2020.
Speaking about the representation agreement, Hoor AlKhaja, Acting Associate Vice President for International Operations at DTCM said: “Dubai remains amongst the most preferred destinations for tourists from the region. Appointing Claviger is part of Dubai Tourism’s commitment to its source markets and our ongoing strategy to attract even more visitors from GCC and Egypt to Dubai, year-on-year.
“Over the years, Claviger has built up a strong reputation as one of the leading luxury hospitality sales & marketing consultancy firms operating in the Middle East. The company has proven expert knowledge and insight into this dynamic market and its travelers, as well as how to spot and adapt to new and emerging consumer trends.”