ADIDAS STAFF ALL ‘SMILES’ AS THEY WELCOME SHOPPERS BACK TO STORE
You might not be able to see their entire faces, but adidas is welcoming you back to store with a smile.
Sporting the newly released adidas Face Cover, staff at the adidas, Mall of Emirates Performance store are the first to join the adidas Smiles campaign – an initiative reiterating to shoppers that adidas employees are still smiling underneath their face covers and welcoming shoppers with a safe smile as restrictions ease across the Emirates.
Each member of staff wears a t-shirt that reads “HI! MY NAME IS___. WELCOME BACK!” with a picture of their happy ‘mask free’ smile.
“It’s great to be able to welcome people back in to our stores this way. Our consumers are at the heart of what we do and it’s really important to show them that we are taking all safety precautions in line with local requirements and doing it with a welcoming smile.” said Amrith Gopinath, Snr Director Brand adidas.
The campaign is the latest in adidas’ response to keep its communities healthy, active and connected as the world begins to transition into what is next.
As part of the ongoing efforts to help support the fight against COVID-19 and give back to the community, adidas has recently donated 400 pairs of shoes, 400 back packs and 400 caps to frontline workers through a partnership with Dar Al Ber in the UAE.