Rubies – Gemfields’ final film explores July’s birthstone

Rubies – Gemfields’ final film explores July’s birthstone

Gemfields is proud to announce the release of the fourth and final instalment in its short film series devoted to coloured gemstones.

Fittingly, this one is all about the ruby – the vibrant birthstone for the month of July. Representing passion, prosperity and protection – early warriors would even carry them into battle – rubies hold a special place in the hearts of many, their fiery red colour forever associated with the sultry days of summer. It’s hard to believe such dynamic gemstones lay dormant beneath the earth’s surface for 500 million years.

The rarest of gemstones, rubies are also frequently the most valuable, costing more per carat than colourless diamonds. “There is no coloured gemstone that fuels passion more than the ruby,” says author and fine jewellery specialist Joanna Hardy.

As a world-leading supplier of responsibly sourced coloured gemstones, Gemfields has been mining rubies from the Montepuez mine in Mozambique – situated on the world’s largest ruby deposit, deep in the heart of Africa – since 2012.


The Ruby film is available on both Gemfields’ website and on its YouTube channel, with shorter 30-second teaser versions appearing on social media.



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